Gwinnett Place Honda, a Hendrick Automotive Group dealership located in the greater Atlanta GA area continues to increase per unit revenues through vehicle personalization year over year.
As a Vehicle Personalization team, Danielle and her partner Tametrice follow a proven process and present options to every customer. When comparing 2012 and 2013 year-to-date results (January thru July) the team has increased sales by 78% and profit by 74%. Gwinnett Place Honda leads their district in selling genuine Honda Accessories.
"Insignia makes the process allot quicker...and makes a huge difference to make them [customer] have a good experience."
Here more from John Hicks, Parts Manager for Gwinnett Place Honda