Dealership Success Stories

Luther Brookdale Toyota: 'Be our guest...not our hostage'

Posted by Whitney Williams on May 2, 2017 10:59:07 AM

Step into the dealership showroom at Luther Brookdale Toyota, and you’ll be swept away with hospitality. Every car buyer will meet one of two personable, professional delivery coordinators. The delivery coordinator will get to know the customer more personally as the buyer enjoys a tour of the facility. The buyer gets familiar with the place to which he or she will return for service for years to come. By the time the customer is familiar with the entire store, he or she will be familiar with the tour guide, too. That comfort and relaxation translates right into the accessory presentation, tucked away in the quiet of the coordinator’s office.


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Topics: Accessories System, Sales Best Practices, Challenge Coin, Vehicle Personalization, accessories

Accessories Goes "In-House" - "We Aren't Turning Them Over to Anyone Else."

Posted by Whitney Williams on Mar 30, 2017 3:44:22 PM

“Customers want to be taken care of, and we want to give them that option here--all in one place,” says Cole Hawkins, accessories sales manager at Jeff Belzer’s Automotive.

As we delivered our first several 2016 Insignia Challenge Coins, a theme emerged: “all in one place.”

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Topics: Accessory News, Challenge Coin, Vehicle Personalization, accessory program

Toyota of Braintree approaches $10 Million in vehicle personalization

Posted by Whitney Williams on Mar 10, 2016 12:00:00 PM

Often, prospective dealerships will ask us to provide a reference so they can get an unbiased opinion of our services. We take pride in referring top dealerships who use our system and processes with great success. Look no further than Toyota of Braintree in Braintree, MA who will surpass $10M in vehicle personalization sales using Insignia in 2016. 

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Topics: Challenge Coin