Dealership Success Stories

Five Star Subaru of Grapevine Success Story

Posted by Insignia Group on Jul 8, 2022 2:59:36 PM

Setting Aside Time for Training Makes a Difference

Over the past year, Five Star Subaru of Grapevine, in Texas, has significantly boosted their accessory sales—a 154% increase to be exact! Five Star Subaru of Grapevine is one of our top accessory sales dealerships, and we were ecstatic to interview their parts manager, Kale Engelhardt to share how this dealership boosted its accessory sales.

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Topics: Accessories System, Customer Success, Dealership, Subaru

Superior Subaru of Houston Success Story

Posted by Insignia Group on May 31, 2022 10:48:38 AM

How Consistency Creates Cash Commission

Texas is typically known for its Alamo–did you know that it’s also known for its dealership success? Superior Subaru of Houston has an astounding accessory sales track record that makes other dealerships jealous. Superior Subaru has leveled up, from the previous year, with a whopping 72% increase in average monthly sales revenue. We spoke to sales manager Naser Maraghi from Superior Subaru to take a closer look at their accessory sales process. 

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Topics: Accessories System, Questions, Customer Success, Dealership, Subaru

Hyundai of Keene Success Story

Posted by Insignia Group on May 12, 2022 11:43:27 AM

How Management Support and Consistency Raises Revenue

In Keene, New Hampshire, a Hyundai store has seen massive growth in its accessory sales system. How? One word: consistency. In Q1 2022, Hyundai of Keene had a 133% accessory order increase compared to Q1 2021. Once operations director George Thompson started at this dealership, he increased the dealership’s average monthly accessory sales revenue up to $3k by using our system. 

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Topics: Customer Success, accessory sales, Hyundai, success story

Gillman Subaru Southwest Success Story: One Man Show

Posted by Insignia Group on Mar 29, 2022 4:28:14 PM

How an Accessory Manager Sells 70 Items A Month, Single-Handedly

In the heart of Texas there is a dealership that shines under the sun, with accessory sales sparkling brighter than their vehicle sales. Gillman Subaru Southwest in Houston, Texas, is a diamond in the rough with unmatched accessory sales. When you sell accessories, what is your method? Do you have one? Do you show your customer a list of the most popular items for that vehicle? Ask them their driving habits or daily routine? Gillman Subaru Southwest found their secret recipe to success—and after speaking to their accessory manager, Aldo Cortes—we were lucky enough to decipher it. Cortes has mastered his accessory sales process and we sat down for an interview with him to help others sell accessories just as effortlessly!

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Topics: Accessories System, Questions, Customer Success, Dealership, creative

San Marcos Toyota Makes Teamwork, Well...Work!

Posted by Whitney Williams on Feb 15, 2022 1:25:37 PM

We all thrive with support. Whether it’s a family, a team, a partnership or anything in between, humans reach new heights when they have a support system. A local Toyota dealer down in San Marcos, Texas figured that out, and implemented it as a business model.

Utilizing many best practices tips, the dealership initiated a partner approach on the sales floor, an atmosphere of encouragement among the staff, and a process to prop the whole thing up.

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Topics: Sales Best Practices, Presentation Tools, Increase Profits, Customer Success, Toyota, Vehicle Personalization, accessories, Showroom, staff, sales team, Best Practice, sans marcos toyota, San Marco

Sax Motor Co. Dealership Accessory Sales Success

Posted by Insignia Group on Jan 12, 2022 2:13:32 PM

Sax Motor Co., a Chevrolet Dealer in Dickinson, North Dakota, hit more than $136,000 in accessory sales since they began using the Insignia Group Accessory Sales System, only two months ago. Despite the inventory and chip shortages, Sax Motor Co. has flourished in accessory sales. 

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Topics: Accessories System, Customer Success, Accessories sales, increase sales

Dodge of Burnsville's Dealership Accessory Sales Success

Posted by Insignia Group on Oct 29, 2021 2:53:09 PM

How They Sold Accessories with Low Inventory

In Burnsville, Minnesota there’s a CDJR store called Dodge of Burnsville and they’ve been with Insignia Group since November 2013; they have really upped their accessory sales process over the past few years, starting with signing up for the Everything Program (called Guided Program then) in January 2019.

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Topics: Process Training, Customer Success, Dealership, customers, creative

This Dealer Saw Huge Results in the First 6 Weeks!

Posted by Insignia Group on Mar 24, 2021 12:14:47 PM

Salt Lake Valley Dodge is the popular choice for customers looking to purchase a new Jeep, Dodge, Ram, Chrysler, or FIAT vehicle. They’ve been doing well with sales, and customers leave them great reviews such as: “Great smaller dealership...personal, friendly, willing to do business. Found them professional and most efficient. They certainly had the best deals. Would highly recommend them.” - Dennis Wright.

So what do you do when you have happy customers and a recognizable brand?

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Topics: Customer Success

Florida Automotive Group Embodies Vehicle Personalization

Posted by Whitney Williams on Nov 24, 2020 3:35:00 PM

If Vehicle Personalization were personified, he’d be a man in his 30s. Think — former military, total gearhead, unmatched drive (pun intended), and always learning. We’d name him Grady Cooper. Actually, his mother named him Grady Cooper. Meet the Special Projects Manager at Step One Automotive Group in Crestview, Florida. Yes, the embodiment of Vehicle Personalization is not a myth, but a man, and he hails from the Sunshine State.

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Topics: Improve CSI, Customer Success, accessories, staff, customers, success, service, Accessories sales, Next Up Accessories

Tripled Sales Leads To Adventure Subaru's Graduation

Posted by Whitney Williams on Jul 24, 2019 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Customer Success, Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, brand loyalty, sales, Educate, Adventure Subaru, Best Practice, Graduate, graduation