Dealership Success Stories

Five Star Subaru of Grapevine Success Story

Posted by Insignia Group on Jul 8, 2022 2:59:36 PM

Setting Aside Time for Training Makes a Difference

Over the past year, Five Star Subaru of Grapevine, in Texas, has significantly boosted their accessory sales—a 154% increase to be exact! Five Star Subaru of Grapevine is one of our top accessory sales dealerships, and we were ecstatic to interview their parts manager, Kale Engelhardt to share how this dealership boosted its accessory sales.

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Topics: Accessories System, Customer Success, Dealership, Subaru

Superior Subaru of Houston Success Story

Posted by Insignia Group on May 31, 2022 10:48:38 AM

How Consistency Creates Cash Commission

Texas is typically known for its Alamo–did you know that it’s also known for its dealership success? Superior Subaru of Houston has an astounding accessory sales track record that makes other dealerships jealous. Superior Subaru has leveled up, from the previous year, with a whopping 72% increase in average monthly sales revenue. We spoke to sales manager Naser Maraghi from Superior Subaru to take a closer look at their accessory sales process. 

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Topics: Accessories System, Questions, Customer Success, Dealership, Subaru

Gillman Subaru Southwest Success Story: One Man Show

Posted by Insignia Group on Mar 29, 2022 4:28:14 PM

How an Accessory Manager Sells 70 Items A Month, Single-Handedly

In the heart of Texas there is a dealership that shines under the sun, with accessory sales sparkling brighter than their vehicle sales. Gillman Subaru Southwest in Houston, Texas, is a diamond in the rough with unmatched accessory sales. When you sell accessories, what is your method? Do you have one? Do you show your customer a list of the most popular items for that vehicle? Ask them their driving habits or daily routine? Gillman Subaru Southwest found their secret recipe to success—and after speaking to their accessory manager, Aldo Cortes—we were lucky enough to decipher it. Cortes has mastered his accessory sales process and we sat down for an interview with him to help others sell accessories just as effortlessly!

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Topics: Accessories System, Questions, Customer Success, Dealership, creative

Dodge of Burnsville's Dealership Accessory Sales Success

Posted by Insignia Group on Oct 29, 2021 2:53:09 PM

How They Sold Accessories with Low Inventory

In Burnsville, Minnesota there’s a CDJR store called Dodge of Burnsville and they’ve been with Insignia Group since November 2013; they have really upped their accessory sales process over the past few years, starting with signing up for the Everything Program (called Guided Program then) in January 2019.

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Topics: Process Training, Customer Success, Dealership, customers, creative

The Twin Cities: A $12 Million Leader in Vehicle Personalization

Posted by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.

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Topics: Sales Best Practices, Increase Profits, Toyota, Dealership, Jeep, Dodge, Chrysler, Ram, Jeff Belzer, Chevrolet, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, Rudy Luther, success, Accessories sales, tips, Insignia Group, increase sales, preload, building, midwest, Gross profit, morrie minnetonka subaru, customer experience, Inner Grove Toyota, Harry Brown's Chevrolet, Dodge of Burnsville

Tripled Sales Leads To Adventure Subaru's Graduation

Posted by Whitney Williams on Jul 24, 2019 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Customer Success, Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, brand loyalty, sales, Educate, Adventure Subaru, Best Practice, Graduate, graduation

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

Posted by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a force to be reckoned with and every dealership would benefit from this kind of girl power in the showroom.

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Topics: Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, accessory program, Best Practice, success, Accessories sales, dealer, guided, profit, morrie minnetonka subaru

JLR Charlotte Gets Creative To Motivate Staff

Posted by Whitney Williams on Jun 20, 2019 12:00:00 PM

It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most well-organized dealership has experienced a hiccup or two with new programs.

In fact, getting the sales team and all appropriate departments on board has been one of the dealership’s biggest hang-ups to getting involved in vehicle personalization regardless of brand or location. The good news is, it’s really a misconception needing to be debunked with a bit of creativity--and Jaguar Land Rover Charlotte took the initiative.

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Topics: Dealership, accessories, Showroom, staff, sales team, sales, Educate, JLR, success, Land Rover, Jaguar, dealer, profit, retailer

Fred Anderson Toyota Raises The Bar In Dealership Success

Posted by Whitney Williams on Jun 13, 2019 10:30:00 AM

*Updated on 2/8/2021 to include

Since 2019, Fred Anderson Toyota has had Sean Mehaffey take the helm as the new General Manager. Congratulations, Sean!

Despite COVID-19 causing many dealerships to lose sales this year, Fred Anderson Toyota only had a minimal difference in accessory sales year-over-year, we congratulate you for maintaining your accessory sales in a rollercoaster year!

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with ease. Raleigh’s famous Toyota dealer is home to Toyota Jeff, a monstrous service department, and a team selling accessories with the same enthusiasm as they sell cars. Sit down on the porch with us and have some sweet tea—this southern dealer’s tale is worth the read.

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Topics: Accessories System, Sales Best Practices, Increase Profits, Marketing, Customer Success, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, accessories installations, Best Practice, success, Accessories sales, fred anderson toyota, dealer

New Guided Client Selling Like A Veteran

Posted by Whitney Williams on May 21, 2019 9:00:00 AM

Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they make leaps and bounds in record time. Vehicle Personalization Expert, Kurt Daughtery, is the proud father and is already predicting this kid puts himself through college as we all stand in awe of the remarkable progress they’ve made in their first full month using the program.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Improve CSI, Service Conversions, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, salesman, dealer, mopar, guided