Why is there a Parts Advisor in the showroom?

Posted by Insignia Group on Dec 30, 2014 1:54:00 PM

Stateline Chrysler Jeep Dodge has implemented the Insignia process with a twist! By relocating a Parts Advisor in the showroom they acheived $54,087 in accessory orders for August ($784 per customer).

Download a PDF version of the Stateline interview here

Now set that BIG NUMBER aside because this story is not about the money. Stateline Chrysler Jeep Dodge is on pace to sell $750,000 annually, yet that only discloses the result. How did they go from $0 in May to $54K August and again, why is there a Parts Advisor in the showroom?

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Topics: Stateline CJD