Dealership Success Stories

Insignia Group

Recent Posts

Hyundai of Keene Success Story

Posted by Insignia Group on May 12, 2022 11:43:27 AM

How Management Support and Consistency Raises Revenue

In Keene, New Hampshire, a Hyundai store has seen massive growth in its accessory sales system. How? One word: consistency. In Q1 2022, Hyundai of Keene had a 133% accessory order increase compared to Q1 2021. Once operations director George Thompson started at this dealership, he increased the dealership’s average monthly accessory sales revenue up to $3k by using our system. 

Read More

Topics: Customer Success, accessory sales, Hyundai, success story

Earnhardt CDJR: A $400K Case Study

Posted by Insignia Group on Apr 7, 2022 4:35:26 PM

How modern is your dealership? Are you presenting accessories with a digital solution or are you still using pen and paper? After customers are sold on their vehicle, they deserve the same modern customer experience to customize their vehicle. The accessory industry generates around $6.9 billion dollars, according to SEMA. While dealerships everywhere expected the pandemic to kill accessory sales, they actually soared, and exceeded the industry’s projections.

Read More

Gillman Subaru Southwest Success Story: One Man Show

Posted by Insignia Group on Mar 29, 2022 4:28:14 PM

How an Accessory Manager Sells 70 Items A Month, Single-Handedly

In the heart of Texas there is a dealership that shines under the sun, with accessory sales sparkling brighter than their vehicle sales. Gillman Subaru Southwest in Houston, Texas, is a diamond in the rough with unmatched accessory sales. When you sell accessories, what is your method? Do you have one? Do you show your customer a list of the most popular items for that vehicle? Ask them their driving habits or daily routine? Gillman Subaru Southwest found their secret recipe to success—and after speaking to their accessory manager, Aldo Cortes—we were lucky enough to decipher it. Cortes has mastered his accessory sales process and we sat down for an interview with him to help others sell accessories just as effortlessly!

Read More

Topics: Accessories System, Questions, Customer Success, Dealership, creative

Sax Motor Co. Dealership Accessory Sales Success

Posted by Insignia Group on Jan 12, 2022 2:13:32 PM

Sax Motor Co., a Chevrolet Dealer in Dickinson, North Dakota, hit more than $136,000 in accessory sales since they began using the Insignia Group Accessory Sales System, only two months ago. Despite the inventory and chip shortages, Sax Motor Co. has flourished in accessory sales. 

Read More

Topics: Accessories System, Customer Success, Accessories sales, increase sales

Dodge of Burnsville's Dealership Accessory Sales Success

Posted by Insignia Group on Oct 29, 2021 2:53:09 PM

How They Sold Accessories with Low Inventory

In Burnsville, Minnesota there’s a CDJR store called Dodge of Burnsville and they’ve been with Insignia Group since November 2013; they have really upped their accessory sales process over the past few years, starting with signing up for the Everything Program (called Guided Program then) in January 2019.

Read More

Topics: Process Training, Customer Success, Dealership, customers, creative

Low Vehicle Inventory, Increased Sales: 2021 Auto Accessories Sales

Posted by Insignia Group on Sep 28, 2021 11:11:52 AM

The past 18 months in the COVID era have caused many dealerships to do a double-take over their businesses. How do you sell when no one can come into the store? What do you do if half your employees need to quarantine? And finally, how do you make money when chip shortages have made it difficult to get new vehicles on the lot?

Read More

Topics: Best Practice, accessory sales, low inventory

This Dealer Saw Huge Results in the First 6 Weeks!

Posted by Insignia Group on Mar 24, 2021 12:14:47 PM

Salt Lake Valley Dodge is the popular choice for customers looking to purchase a new Jeep, Dodge, Ram, Chrysler, or FIAT vehicle. They’ve been doing well with sales, and customers leave them great reviews such as: “Great smaller dealership...personal, friendly, willing to do business. Found them professional and most efficient. They certainly had the best deals. Would highly recommend them.” - Dennis Wright.

So what do you do when you have happy customers and a recognizable brand?

Read More

Topics: Customer Success

Smart Motors: Myth-buster and Master of Vehicle Personalization

Posted by Insignia Group on Mar 24, 2016 12:00:00 PM

All of Insignia's success stories begin with a challenge to the conventional objections to vehicle personalization. We often talk to stores who claim, "Selling accessories for our store will not work because we sell mostly cars." Smart Motors, in Madison, WI, quickly puts this objection to rest.

Read More

Topics: Accessory News, Toyota, Challenge Coin

Why is there a Parts Advisor in the showroom?

Posted by Insignia Group on Dec 30, 2014 1:54:00 PM

Stateline Chrysler Jeep Dodge has implemented the Insignia process with a twist! By relocating a Parts Advisor in the showroom they acheived $54,087 in accessory orders for August ($784 per customer).

Download a PDF version of the Stateline interview here

Now set that BIG NUMBER aside because this story is not about the money. Stateline Chrysler Jeep Dodge is on pace to sell $750,000 annually, yet that only discloses the result. How did they go from $0 in May to $54K August and again, why is there a Parts Advisor in the showroom?

Read More

Topics: Stateline CJD

Making the order management process easy!

Posted by Insignia Group on Aug 15, 2013 8:00:00 AM

Offering vehicle personalization involves more than catalog software, it requires an order management system. John Hicks briefly discusses his teams success leveraging the order management tools within Insignia's selling system.

"Order processing, fulfillment and delivery is seamless between sales, parts and service."

Here more from Danielle Melley, Accessories Manager for Gwinnett Place Honda

Read More

Topics: Gwinnett Place Honda