Dealership Success Stories

Insignia Group

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Dodge of Burnsville's Dealership Accessory Sales Success

Posted by Insignia Group on Oct 29, 2021 2:53:09 PM

How They Sold Accessories with Low Inventory

In Burnsville, Minnesota there’s a CDJR store called Dodge of Burnsville and they’ve been with Insignia Group since November 2013; they have really upped their accessory sales process over the past few years, starting with signing up for the Everything Program (called Guided Program then) in January 2019.

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Topics: Process Training, Customer Success, Dealership, customers, creative

Low Vehicle Inventory, Increased Sales: 2021 Auto Accessories Sales

Posted by Insignia Group on Sep 28, 2021 11:11:52 AM

The past 18 months in the COVID era have caused many dealerships to do a double-take over their businesses. How do you sell when no one can come into the store? What do you do if half your employees need to quarantine? And finally, how do you make money when chip shortages have made it difficult to get new vehicles on the lot?

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Topics: Best Practice, accessory sales, low inventory

This Dealer Saw Huge Results in the First 6 Weeks!

Posted by Insignia Group on Mar 24, 2021 12:14:47 PM

Salt Lake Valley Dodge is the popular choice for customers looking to purchase a new Jeep, Dodge, Ram, Chrysler, or FIAT vehicle. They’ve been doing well with sales, and customers leave them great reviews such as: “Great smaller dealership...personal, friendly, willing to do business. Found them professional and most efficient. They certainly had the best deals. Would highly recommend them.” - Dennis Wright.

So what do you do when you have happy customers and a recognizable brand?

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Topics: Customer Success

Why is there a Parts Advisor in the showroom?

Posted by Insignia Group on Dec 30, 2014 1:54:00 PM

Stateline Chrysler Jeep Dodge has implemented the Insignia process with a twist! By relocating a Parts Advisor in the showroom they acheived $54,087 in accessory orders for August ($784 per customer).

Download a PDF version of the Stateline interview here

Now set that BIG NUMBER aside because this story is not about the money. Stateline Chrysler Jeep Dodge is on pace to sell $750,000 annually, yet that only discloses the result. How did they go from $0 in May to $54K August and again, why is there a Parts Advisor in the showroom?

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Topics: Stateline CJD

Making the order management process easy!

Posted by Insignia Group on Aug 15, 2013 8:00:00 AM

Offering vehicle personalization involves more than catalog software, it requires an order management system. John Hicks briefly discusses his teams success leveraging the order management tools within Insignia's selling system.

"Order processing, fulfillment and delivery is seamless between sales, parts and service."

Here more from Danielle Melley, Accessories Manager for Gwinnett Place Honda

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Topics: Gwinnett Place Honda

Gwinnett Place Honda accessory sales up 78% over 2012

Posted by Insignia Group on Aug 15, 2013 8:00:00 AM

Gwinnett Place Honda, a Hendrick Automotive Group dealership located in the greater Atlanta GA area continues to increase per unit revenues through vehicle personalization year over year.

As a Vehicle Personalization team, Danielle and her partner Tametrice follow a proven process and present options to every customer. When comparing 2012 and 2013 year-to-date results (January thru July) the team has increased sales by 78% and profit by 74%. Gwinnett Place Honda leads their district in selling genuine Honda Accessories.

"Insignia makes the process allot quicker...and makes a huge difference to make them [customer] have a good experience."

Here more from John Hicks, Parts Manager for Gwinnett Place Honda

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Topics: Gwinnett Place Honda

Subaru dealership increases PNVR to over $250

Posted by Insignia Group on Jul 8, 2013 8:00:00 AM

Offering vehicle personalization has helped Dave Mason and his team increase front end gross on vehicle sales by over $250. To improve the customer service experience Dave leverages a kiosk.

"We use the kiosk to assist the client in accessorizing their vehicle. It's a fun, interactive experience."

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Topics: Cross Creek Subaru

Bill Cash and $2M in accessories profit

Posted by Insignia Group on May 29, 2013 9:49:00 AM

Keeping great sales consultants, building team confidence and delivering as promised is ciritical as Bill Cash, Vice President of Fitzgerald Auto Malls explains:

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Topics: Fitzgerald Auto Malls

Scott Addison and the F&I sales increase

Posted by Insignia Group on May 29, 2013 8:00:00 AM

F&I represents a substantial revenue source for any dealership.  Scott Addison, Corporate F&I Manager of Fitzgerald Auto Malls found that accessory sales increases F&I profit:

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Topics: Fitzgerald Auto Malls

Scott Ascher on impacting sales competition

Posted by Insignia Group on May 29, 2013 8:00:00 AM

Vehicle Personalization represents a substantial revenue source.  Scott Ascher, Vehicle Sales Director of Fitzgerald Auto Malls found that accessory sales creates competition:

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Topics: Fitzgerald Auto Malls