Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a force to be reckoned with and every dealership would benefit from this kind of girl power in the showroom.

The famous marketing adage that quips “a good product will sell itself” holds a lot of weight in the vehicle personalization realm. Automotive accessories are a multi-billion dollar industry; any step in this giant’s direction will yield a few bucks.

When Adventure Subaru in Fayetteville, Arkansas, reviewed profitability on their accessory program, they saw that it was good. Without much concerted effort, General Manager Tim Hurd reported the dealership “stumbled over $20,000 in accessories each month.” Approaching Insignia Vehicle Personalization Expert, Kurt Daughtery with this finding, Hurd challenged Kurt with using the Insignia system to double monthly accessory profit. Kurt’s reply? “No pressure!”

Evolution: (noun) The gradual development of something, especially from a simple to a more complex form.

Management at Morrie’s Minnetonka Subaru took the desire to add front end gross in their showroom and set it in motion. Starting with will, direction, and thorough training, the desire developed into a more complex form as a process unique to the store was realized. This Minnesota dealer is one to watch, as its success in accessory sales snowballs.

We talked with management about the birth of this process, and the impressive gains enjoyed over the last twelve months. A common theme emerged: the team is playing together. Comprehensive support for Vehicle Personalization laid a healthy foundation and allowed for continual, methodic growth that hasn’t slowed down.

There is always room for improvement.

That is the attitude of the management of Sellers Subaru in Macomb, Michigan; especially knowing that customers are going to buy accessories from somewhere.

The Sellers team recognized personalization as a way to get their customers exactly what they want, while simultaneously adding value to the vehicle. Leading their zone, the dealership was content with their vehicle personalization process. That’s when the dealership was chosen to be part of Subaru’s Mid-West Regional pilot program with Insignia.