Dealership Success Stories

2022 Power User Winner Tom Dunford, on His Success Selling Accessories

Posted by Insignia Group on Mar 13, 2023 10:43:57 AM

Insignia Group announced the Power User Competition in Q1 of 2022. Salespeople from across the country were invited to sign up and participate—competing to be the top accessory salesperson of the year. Out of all the competitors across the nation, Tom Dunford won every quarter and the overall grand prize. 

Tom Dunford is a car sales veteran of 34 years and has spent his entire career at Rochester Chevrolet in Rochester, Minnesota.

On average, Dunford does $20-25k in accessory sales each month and says he’s sold as much as $50k in a month.

“My process is to sell accessories throughout the whole sale,” Dunford says. “People are spending all this money on a vehicle, and accessories are a simple way to dress it up. They’re excited about it, and they want you to show them how to do it.”

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Topics: Sales Best Practices, Presentation Tools, Increase Profits, Customer Success, Toyota, Vehicle Personalization, accessories, Showroom, staff, sales team, Best Practice, sans marcos toyota, San Marco