The Twin Cities: A $12 Million Leader in Vehicle Personalization

Posted by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.

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Topics: Sales Best Practices, Increase Profits, Toyota, Dealership, Jeep, Dodge, Chrysler, Ram, Jeff Belzer, Chevrolet, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, Rudy Luther, success, Accessories sales, tips, Insignia Group, increase sales, preload, building, midwest, Gross profit, morrie minnetonka subaru, customer experience, Inner Grove Toyota, Harry Brown's Chevrolet, Dodge of Burnsville

Fair Oaks Chantilly CJDR - Plays The Numbers Game

Posted by Whitney Williams on Nov 11, 2019 3:30:00 PM

Fair Oaks Motors in Chantilly, Virginia is playing the numbers game—and playing it well. Using Insignia’s digital accessory selling system, the front of the house is presenting accessories at the point of sale to 100% of their customers. You can’t ask for much more, but they’re doing more anyway. 

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Topics: Jeep, Dodge, Chrysler, Ram, staff, sales team, brand loyalty, accessory program, accessories installations, Accessories sales, increase sales, dealer, guided, profit

Tripled Sales Leads To Adventure Subaru's Graduation

Posted by Whitney Williams on Jul 24, 2019 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Customer Success, Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, brand loyalty, sales, Educate, Adventure Subaru, Best Practice, Graduate, graduation

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

Posted by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a force to be reckoned with and every dealership would benefit from this kind of girl power in the showroom.

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Topics: Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, accessory program, Best Practice, success, Accessories sales, dealer, guided, profit, morrie minnetonka subaru

Accessories Front And Center At Minnesota Dodge Of Burnsville

Posted by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and Lakeville.  With years of service catering to the community, Dodge of Burnsville is committed to keeping the client happy—and will do whatever it takes to make sure that happens.

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Topics: Jeep, Dodge, Ram, Chevrolet, Showroom, staff, sales team, sales, Educate, customers, Best Practice, success, Accessories sales, increase sales, dealer, mopar, Gross profit, profit

JLR Charlotte Gets Creative To Motivate Staff

Posted by Whitney Williams on Jun 20, 2019 12:00:00 PM

It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most well-organized dealership has experienced a hiccup or two with new programs.

In fact, getting the sales team and all appropriate departments on board has been one of the dealership’s biggest hang-ups to getting involved in vehicle personalization regardless of brand or location. The good news is, it’s really a misconception needing to be debunked with a bit of creativity--and Jaguar Land Rover Charlotte took the initiative.

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Topics: Dealership, accessories, Showroom, staff, sales team, sales, Educate, JLR, success, Land Rover, Jaguar, dealer, profit, retailer

Fred Anderson Toyota Raises The Bar In Dealership Success

Posted by Whitney Williams on Jun 13, 2019 10:30:00 AM

*Updated on 2/8/2021 to include

Since 2019, Fred Anderson Toyota has had Sean Mehaffey take the helm as the new General Manager. Congratulations, Sean!

Despite COVID-19 causing many dealerships to lose sales this year, Fred Anderson Toyota only had a minimal difference in accessory sales year-over-year, we congratulate you for maintaining your accessory sales in a rollercoaster year!

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with ease. Raleigh’s famous Toyota dealer is home to Toyota Jeff, a monstrous service department, and a team selling accessories with the same enthusiasm as they sell cars. Sit down on the porch with us and have some sweet tea—this southern dealer’s tale is worth the read.

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Topics: Accessories System, Sales Best Practices, Increase Profits, Marketing, Customer Success, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, accessories installations, Best Practice, success, Accessories sales, fred anderson toyota, dealer

Midwest Jaguar Land Rover Dealer Comes Out Swinging

Posted by Whitney Williams on May 16, 2019 9:00:00 AM

Wisconsin’s Fields Jaguar Land Rover Waukesha came out of the gates swinging on accessory sales! Linking up with the Insignia team just a few short months ago in December, the entire dealership embraced the opportunity set before them with gusto.

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Topics: Dealership, staff, sales team, brand loyalty, sales, JLR, service, Accessories sales, tips, Land Rover, Jaguar, reatailers, salesman, building, dealer, midwest

Toyota Dealer Accessory Sales In High Gear In Twin Cities

Posted by Whitney Williams on Mar 27, 2019 11:40:00 AM

The Twin Cities Carlson Toyota is kicking accessory sales into high gear with a strategy focusing on best practice tips. Carlson Toyota has been on Insignia Group’s Guided Development program since 2016. The program joins dealer and local Vehicle Personalization Expert in the quest for a sustainable, profitable personalization process that unfolds over a period of months, and is continually nurtured by our skilled consultants.

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Topics: Sales Best Practices, Customer Success, Toyota, Vehicle Personalization, Showroom, staff, sales team, sales, Educate, customers, success, service, tips, increase sales, carlson toyota

Jaguar Land Rover Nashville Retailer Encourages Self Expression

Posted by Whitney Williams on Oct 10, 2018 11:30:00 AM

Nashville, Tennessee--the city of expression. The city that gave us Carrie Underwood now gives us better, more beautiful Jags and Land Rovers that put your base model to shame. Imagine that. Shaming a Jaguar. We’ve seen it all, folks.

Country music, famous hot chicken, the Parthenon and the Tomato Art Festival are only a few of Nashville’s unique qualities that beckon you to get to know her. Whether it’s songwriting, street art, or painting a school bus hot pink and starting a tour business, Nashvillians are true individuals. Nashville Jaguar Land Rover cashed in on that fact.

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Topics: Sales Best Practices, Presentation Tools, Increase Profits, Dealership, accessories, staff, sales team, Educate, JLR, Best Practice, Accessories sales, Land Rover, Jaguar, reatailers, increase sales