Fair Oaks Chantilly CJDR - Plays The Numbers Game

Posted by Whitney Williams on Nov 11, 2019 3:30:00 PM

Fair Oaks Motors in Chantilly, Virginia is playing the numbers game—and playing it well. Using Insignia’s digital accessory selling system, the front of the house is presenting accessories at the point of sale to 100% of their customers. You can’t ask for much more, but they’re doing more anyway. 

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Topics: Jeep, Dodge, Chrysler, Ram, staff, sales team, brand loyalty, accessory program, accessories installations, Accessories sales, increase sales, dealer, guided, profit

Land Rover Knoxville: Skeptical Dealer Turned 2nd In The Nation

Posted by Whitney Williams on Oct 4, 2019 1:30:00 PM

Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first.

John continued to show GSM, Anthony Pellitier, the proven methods of presenting accessories at the point of sale, and eventually won his business. Beginning in April of this year, John and Anthony pursued adding gross profit to the front of the house together.

 

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Topics: Accessories System, Showroom, staff, sales, Best Practice, Accessories sales, Land Rover, Jaguar, increase sales, we-owe, Gross profit, profit, retailer, consulting, cash

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

Posted by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a force to be reckoned with and every dealership would benefit from this kind of girl power in the showroom.

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Topics: Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, accessory program, Best Practice, success, Accessories sales, dealer, guided, profit, morrie minnetonka subaru

Accessories Front And Center At Minnesota Dodge Of Burnsville

Posted by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and Lakeville.  With years of service catering to the community, Dodge of Burnsville is committed to keeping the client happy—and will do whatever it takes to make sure that happens.

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Topics: Jeep, Dodge, Ram, Chevrolet, Showroom, staff, sales team, sales, Educate, customers, Best Practice, success, Accessories sales, increase sales, dealer, mopar, Gross profit, profit

JLR Charlotte Gets Creative To Motivate Staff

Posted by Whitney Williams on Jun 20, 2019 12:00:00 PM

It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most well-organized dealership has experienced a hiccup or two with new programs.

In fact, getting the sales team and all appropriate departments on board has been one of the dealership’s biggest hang-ups to getting involved in vehicle personalization regardless of brand or location. The good news is, it’s really a misconception needing to be debunked with a bit of creativity--and Jaguar Land Rover Charlotte took the initiative.

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Topics: Dealership, accessories, Showroom, staff, sales team, sales, Educate, JLR, success, Land Rover, Jaguar, dealer, profit, retailer

Land Rover San Antonio Expands Brand And Gross Profit

Posted by Whitney Williams on Jun 6, 2019 9:30:00 AM

The Alamo and the Spurs aren’t the only things attracting attention in San Antonio these days--at least not for those in the automotive industry. Land Rover San Antonio has done an incredible job establishing accessory sales within their process.

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Topics: Increase Profits, drive, Accessories sales, configurator, Land Rover, Jaguar, reatailers, increase sales, we-owe, OE, salesman, midwest, guided, Gross profit, profit