Fair Oaks Motors in Chantilly, Virginia is playing the numbers game—and playing it well. Using Insignia’s digital accessory selling system, the front of the house is presenting accessories at the point of sale to 100% of their customers. You can’t ask for much more, but they’re doing more anyway.
Dealership Success Stories
*Updated on 2/8/2021 to include
Since 2019, Fred Anderson Toyota has had Sean Mehaffey take the helm as the new General Manager. Congratulations, Sean!
Despite COVID-19 causing many dealerships to lose sales this year, Fred Anderson Toyota only had a minimal difference in accessory sales year-over-year, we congratulate you for maintaining your accessory sales in a rollercoaster year!
In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with ease. Raleigh’s famous Toyota dealer is home to Toyota Jeff, a monstrous service department, and a team selling accessories with the same enthusiasm as they sell cars. Sit down on the porch with us and have some sweet tea—this southern dealer’s tale is worth the read.
Topics: Accessories System, Sales Best Practices, Increase Profits, Marketing, Customer Success, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, accessories installations, Best Practice, success, Accessories sales, fred anderson toyota, dealer
Topics: Customer Retention, Increase Profits, Marketing, Toyota, Dealership, Vehicle Personalization, accessories, sales team, brand loyalty, accessories installations, customers, drive, relationships, tips, creative, YouTube, fred anderson toyota, salesman, building
Rudy Luther Toyota is building, in every sense of the word. With well over a million dollars in accessory sales last year, its personalization profit center helped justify the expansion of a new service building, which has further increased its in-house installations.
Dedicated in-house installer Andrew Felland has been an accessories technician for fifteen years, and spent the last five of those at Rudy Luther. When the dealership could no longer contain the increasing orders in its service department, management knew Andrew needed his own separate location.