Dealership Success Stories

Sonic dealership continues high-volume pace using accessories strategy

Posted by Whitney Williams on May 23, 2017 2:10:00 PM
Sales Representative Christian Janzen, far left, Sales Representative Jen Decker, holding the coin, and General Sales Manager Sean Kramer, third from left, proudly accept the Insignia challenge coin from Insignia President David Stringer, April 12, at Mountain States Toyota, in Denver, CO.

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two million dollars in accessory sales for two years running.

General Sales Manager Sean Kramer reflects on the incredible accomplishments of Mountain States Toyota.

"We’ve seen tremendous growth in sales volume and accessory sales since implementing our Insignia process about two and a half years ago,” Kramer explains.

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Topics: Accessories System, Sales Best Practices, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Toyota, Dealership, Challenge Coin, Vehicle Personalization, accessories, Showroom, Mountain State, Sonic Dealership

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