Dealership Success Stories

San Marcos Toyota Makes Teamwork, Well...Work!

Posted by Whitney Williams on Feb 15, 2022 1:25:37 PM

We all thrive with support. Whether it’s a family, a team, a partnership or anything in between, humans reach new heights when they have a support system. A local Toyota dealer down in San Marcos, Texas figured that out, and implemented it as a business model.

Utilizing many best practices tips, the dealership initiated a partner approach on the sales floor, an atmosphere of encouragement among the staff, and a process to prop the whole thing up.

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Topics: Sales Best Practices, Presentation Tools, Increase Profits, Customer Success, Toyota, Vehicle Personalization, accessories, Showroom, staff, sales team, Best Practice, sans marcos toyota, San Marco

The Twin Cities: A $12 Million Leader in Vehicle Personalization

Posted by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.

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Topics: Sales Best Practices, Increase Profits, Toyota, Dealership, Jeep, Dodge, Chrysler, Ram, Jeff Belzer, Chevrolet, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, Rudy Luther, success, Accessories sales, tips, Insignia Group, increase sales, preload, building, midwest, Gross profit, morrie minnetonka subaru, customer experience, Inner Grove Toyota, Harry Brown's Chevrolet, Dodge of Burnsville

Land Rover Knoxville: Skeptical Dealer Turned 2nd In The Nation

Posted by Whitney Williams on Oct 4, 2019 1:30:00 PM

Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first.

John continued to show GSM, Anthony Pellitier, the proven methods of presenting accessories at the point of sale, and eventually won his business. Beginning in April of this year, John and Anthony pursued adding gross profit to the front of the house together.

 

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Topics: Accessories System, Showroom, staff, sales, Best Practice, Accessories sales, Land Rover, Jaguar, increase sales, we-owe, Gross profit, profit, retailer, consulting, cash

Tripled Sales Leads To Adventure Subaru's Graduation

Posted by Whitney Williams on Jul 24, 2019 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Customer Success, Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, brand loyalty, sales, Educate, Adventure Subaru, Best Practice, Graduate, graduation

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

Posted by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a force to be reckoned with and every dealership would benefit from this kind of girl power in the showroom.

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Topics: Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, accessory program, Best Practice, success, Accessories sales, dealer, guided, profit, morrie minnetonka subaru

Accessories Front And Center At Minnesota Dodge Of Burnsville

Posted by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and Lakeville.  With years of service catering to the community, Dodge of Burnsville is committed to keeping the client happy—and will do whatever it takes to make sure that happens.

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Topics: Jeep, Dodge, Ram, Chevrolet, Showroom, staff, sales team, sales, Educate, customers, Best Practice, success, Accessories sales, increase sales, dealer, mopar, Gross profit, profit

JLR Charlotte Gets Creative To Motivate Staff

Posted by Whitney Williams on Jun 20, 2019 12:00:00 PM

It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most well-organized dealership has experienced a hiccup or two with new programs.

In fact, getting the sales team and all appropriate departments on board has been one of the dealership’s biggest hang-ups to getting involved in vehicle personalization regardless of brand or location. The good news is, it’s really a misconception needing to be debunked with a bit of creativity--and Jaguar Land Rover Charlotte took the initiative.

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Topics: Dealership, accessories, Showroom, staff, sales team, sales, Educate, JLR, success, Land Rover, Jaguar, dealer, profit, retailer

Fred Anderson Toyota Raises The Bar In Dealership Success

Posted by Whitney Williams on Jun 13, 2019 10:30:00 AM

*Updated on 2/8/2021 to include

Since 2019, Fred Anderson Toyota has had Sean Mehaffey take the helm as the new General Manager. Congratulations, Sean!

Despite COVID-19 causing many dealerships to lose sales this year, Fred Anderson Toyota only had a minimal difference in accessory sales year-over-year, we congratulate you for maintaining your accessory sales in a rollercoaster year!

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with ease. Raleigh’s famous Toyota dealer is home to Toyota Jeff, a monstrous service department, and a team selling accessories with the same enthusiasm as they sell cars. Sit down on the porch with us and have some sweet tea—this southern dealer’s tale is worth the read.

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Topics: Accessories System, Sales Best Practices, Increase Profits, Marketing, Customer Success, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, accessories installations, Best Practice, success, Accessories sales, fred anderson toyota, dealer

New Guided Client Selling Like A Veteran

Posted by Whitney Williams on May 21, 2019 9:00:00 AM

Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they make leaps and bounds in record time. Vehicle Personalization Expert, Kurt Daughtery, is the proud father and is already predicting this kid puts himself through college as we all stand in awe of the remarkable progress they’ve made in their first full month using the program.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Improve CSI, Service Conversions, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, salesman, dealer, mopar, guided

Toyota Dealer Accessory Sales In High Gear In Twin Cities

Posted by Whitney Williams on Mar 27, 2019 11:40:00 AM

**While this success story is from 2019, it has been updated at the bottom with numbers for 2021!

The Twin Cities Carlson Toyota is kicking accessory sales into high gear with a strategy focusing on best practice tips. Carlson Toyota has been on Insignia Group’s Everything Plan accessory sales program since 2016. The program joins dealer and local Vehicle Personalization Expert in the quest for a sustainable, profitable personalization process that unfolds over a period of months, and is continually nurtured by our skilled consultants.

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Topics: Sales Best Practices, Customer Success, Toyota, Vehicle Personalization, Showroom, staff, sales team, sales, Educate, customers, success, service, tips, increase sales, carlson toyota