Dealership Success Stories

Florida Automotive Group Embodies Vehicle Personalization

Posted by Whitney Williams on Nov 24, 2020 3:35:00 PM

If Vehicle Personalization were personified, he’d be a man in his 30s. Think — former military, total gearhead, unmatched drive (pun intended), and always learning. We’d name him Grady Cooper. Actually, his mother named him Grady Cooper. Meet the Special Projects Manager at Step One Automotive Group in Crestview, Florida. Yes, the embodiment of Vehicle Personalization is not a myth, but a man, and he hails from the Sunshine State.

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Topics: Improve CSI, Customer Success, accessories, staff, customers, success, service, Accessories sales, Next Up Accessories

The Twin Cities: A $12 Million Leader in Vehicle Personalization

Posted by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.

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Topics: Sales Best Practices, Increase Profits, Toyota, Dealership, Jeep, Dodge, Chrysler, Ram, Jeff Belzer, Chevrolet, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, Rudy Luther, success, Accessories sales, tips, Insignia Group, increase sales, preload, building, midwest, Gross profit, morrie minnetonka subaru, customer experience, Inner Grove Toyota, Harry Brown's Chevrolet, Dodge of Burnsville

Fair Oaks Chantilly CJDR - Plays The Numbers Game

Posted by Whitney Williams on Nov 11, 2019 3:30:00 PM

Fair Oaks Motors in Chantilly, Virginia is playing the numbers game—and playing it well. Using Insignia’s digital accessory selling system, the front of the house is presenting accessories at the point of sale to 100% of their customers. You can’t ask for much more, but they’re doing more anyway. 

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Topics: Jeep, Dodge, Chrysler, Ram, staff, sales team, brand loyalty, accessory program, accessories installations, Accessories sales, increase sales, dealer, guided, profit

Land Rover Knoxville: Skeptical Dealer Turned 2nd In The Nation

Posted by Whitney Williams on Oct 4, 2019 1:30:00 PM

Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first.

John continued to show GSM, Anthony Pellitier, the proven methods of presenting accessories at the point of sale, and eventually won his business. Beginning in April of this year, John and Anthony pursued adding gross profit to the front of the house together.

 

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Topics: Accessories System, Showroom, staff, sales, Best Practice, Accessories sales, Land Rover, Jaguar, increase sales, we-owe, Gross profit, profit, retailer, consulting, cash

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

Posted by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a force to be reckoned with and every dealership would benefit from this kind of girl power in the showroom.

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Topics: Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, accessory program, Best Practice, success, Accessories sales, dealer, guided, profit, morrie minnetonka subaru

Accessories Front And Center At Minnesota Dodge Of Burnsville

Posted by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and Lakeville.  With years of service catering to the community, Dodge of Burnsville is committed to keeping the client happy—and will do whatever it takes to make sure that happens.

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Topics: Jeep, Dodge, Ram, Chevrolet, Showroom, staff, sales team, sales, Educate, customers, Best Practice, success, Accessories sales, increase sales, dealer, mopar, Gross profit, profit

Fred Anderson Toyota Raises The Bar In Dealership Success

Posted by Whitney Williams on Jun 13, 2019 10:30:00 AM

*Updated on 2/8/2021 to include

Since 2019, Fred Anderson Toyota has had Sean Mehaffey take the helm as the new General Manager. Congratulations, Sean!

Despite COVID-19 causing many dealerships to lose sales this year, Fred Anderson Toyota only had a minimal difference in accessory sales year-over-year, we congratulate you for maintaining your accessory sales in a rollercoaster year!

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with ease. Raleigh’s famous Toyota dealer is home to Toyota Jeff, a monstrous service department, and a team selling accessories with the same enthusiasm as they sell cars. Sit down on the porch with us and have some sweet tea—this southern dealer’s tale is worth the read.

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Topics: Accessories System, Sales Best Practices, Increase Profits, Marketing, Customer Success, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, accessories installations, Best Practice, success, Accessories sales, fred anderson toyota, dealer

Land Rover San Antonio Expands Brand And Gross Profit

Posted by Whitney Williams on Jun 6, 2019 9:30:00 AM

The Alamo and the Spurs aren’t the only things attracting attention in San Antonio these days--at least not for those in the automotive industry. Land Rover San Antonio has done an incredible job establishing accessory sales within their process.

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Topics: Increase Profits, drive, Accessories sales, configurator, Land Rover, Jaguar, reatailers, increase sales, we-owe, OE, salesman, midwest, guided, Gross profit, profit

Midwest Jaguar Land Rover Dealer Comes Out Swinging

Posted by Whitney Williams on May 16, 2019 9:00:00 AM

Wisconsin’s Fields Jaguar Land Rover Waukesha came out of the gates swinging on accessory sales! Linking up with the Insignia team just a few short months ago in December, the entire dealership embraced the opportunity set before them with gusto.

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Topics: Dealership, staff, sales team, brand loyalty, sales, JLR, service, Accessories sales, tips, Land Rover, Jaguar, reatailers, salesman, building, dealer, midwest

Jaguar Land Rover Nashville Retailer Encourages Self Expression

Posted by Whitney Williams on Oct 10, 2018 11:30:00 AM

Nashville, Tennessee--the city of expression. The city that gave us Carrie Underwood now gives us better, more beautiful Jags and Land Rovers that put your base model to shame. Imagine that. Shaming a Jaguar. We’ve seen it all, folks.

Country music, famous hot chicken, the Parthenon and the Tomato Art Festival are only a few of Nashville’s unique qualities that beckon you to get to know her. Whether it’s songwriting, street art, or painting a school bus hot pink and starting a tour business, Nashvillians are true individuals. Nashville Jaguar Land Rover cashed in on that fact.

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Topics: Sales Best Practices, Presentation Tools, Increase Profits, Dealership, accessories, staff, sales team, Educate, JLR, Best Practice, Accessories sales, Land Rover, Jaguar, reatailers, increase sales