Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.
Topics: Sales Best Practices, Increase Profits, Toyota, Dealership, Jeep, Dodge, Chrysler, Ram, Jeff Belzer, Chevrolet, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, Rudy Luther, success, Accessories sales, tips, Insignia Group, increase sales, preload, building, midwest, Gross profit, morrie minnetonka subaru, customer experience, Inner Grove Toyota, Harry Brown's Chevrolet, Dodge of Burnsville
*Updated on 2/8/2021 to include
Since 2019, Fred Anderson Toyota has had Sean Mehaffey take the helm as the new General Manager. Congratulations, Sean!
Despite COVID-19 causing many dealerships to lose sales this year, Fred Anderson Toyota only had a minimal difference in accessory sales year-over-year, we congratulate you for maintaining your accessory sales in a rollercoaster year!
In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with ease. Raleigh’s famous Toyota dealer is home to Toyota Jeff, a monstrous service department, and a team selling accessories with the same enthusiasm as they sell cars. Sit down on the porch with us and have some sweet tea—this southern dealer’s tale is worth the read.
Topics: Accessories System, Sales Best Practices, Increase Profits, Marketing, Customer Success, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, accessories installations, Best Practice, success, Accessories sales, fred anderson toyota, dealer
The Alamo and the Spurs aren’t the only things attracting attention in San Antonio these days--at least not for those in the automotive industry. Land Rover San Antonio has done an incredible job establishing accessory sales within their process.
Nashville, Tennessee--the city of expression. The city that gave us Carrie Underwood now gives us better, more beautiful Jags and Land Rovers that put your base model to shame. Imagine that. Shaming a Jaguar. We’ve seen it all, folks.
Country music, famous hot chicken, the Parthenon and the Tomato Art Festival are only a few of Nashville’s unique qualities that beckon you to get to know her. Whether it’s songwriting, street art, or painting a school bus hot pink and starting a tour business, Nashvillians are true individuals. Nashville Jaguar Land Rover cashed in on that fact.
Topics: Sales Best Practices, Presentation Tools, Increase Profits, Dealership, accessories, staff, sales team, Educate, JLR, Best Practice, Accessories sales, Land Rover, Jaguar, reatailers, increase sales
Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who would lead his people to automotive greatness with diligence and commitment.
This prophecy was (obviously) fulfilled in Bryan Scarpellini, General Manager, at Hyannis Toyota in Hyannis, Massachusetts. (Disclaimer: There is potential that a portion of this history lesson was fabricated.)
Working together with Insignia Vehicle Personalization Expert, Jason Ludwig, Hyannis Toyota quickly absorbed the passion for pizzazz and all things personalization were born.
Topics: Accessories System, Word Tracks, Presentation Tools, Improve CSI, Reducing Turnover, Increase Profits, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, Best Practice, success, drive, relationships, Accessories sales, Hyannis Toyota, tips
Could creating a highly profitable accessory program in your store be as simple as following best practice tips?
Hurlbert Toyota is the epitome of success in the making. This won’t be the last you hear of this store. In fact, this is only the beginning. Maybe you’re the type of person who likes bullet points or a handout; someone who thrives on a plan. This story is for you. Take your copy of Insignia’s best practice tips, and follow along step by step as the magic unfolds.
Topics: Accessories System, Sales Best Practices, Customer Retention, Presentation Tools, Improve CSI, Increase Profits, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, accessory program, customers, Best Practice, Hurlbert Toyota, success
The famous marketing adage that quips “a good product will sell itself” holds a lot of weight in the vehicle personalization realm. Automotive accessories are a multi-billion dollar industry; any step in this giant’s direction will yield a few bucks.
When Adventure Subaru in Fayetteville, Arkansas, reviewed profitability on their accessory program, they saw that it was good. Without much concerted effort, General Manager Tim Hurd reported the dealership “stumbled over $20,000 in accessories each month.” Approaching Insignia Vehicle Personalization Expert, Kurt Daughtery with this finding, Hurd challenged Kurt with using the Insignia system to double monthly accessory profit. Kurt’s reply? “No pressure!”
Evolution: (noun) The gradual development of something, especially from a simple to a more complex form.
Management at Morrie’s Minnetonka Subaru took the desire to add front end gross in their showroom and set it in motion. Starting with will, direction, and thorough training, the desire developed into a more complex form as a process unique to the store was realized. This Minnesota dealer is one to watch, as its success in accessory sales snowballs.
We talked with management about the birth of this process, and the impressive gains enjoyed over the last twelve months. A common theme emerged: the team is playing together. Comprehensive support for Vehicle Personalization laid a healthy foundation and allowed for continual, methodic growth that hasn’t slowed down.
There is always room for improvement.
That is the attitude of the management of Sellers Subaru in Macomb, Michigan; especially knowing that customers are going to buy accessories from somewhere.
The Sellers team recognized personalization as a way to get their customers exactly what they want, while simultaneously adding value to the vehicle. Leading their zone, the dealership was content with their vehicle personalization process. That’s when the dealership was chosen to be part of Subaru’s Mid-West Regional pilot program with Insignia.