Dealership Success Stories

Supporting well over a dozen locations with a consistent system and process helps Larry Branche, Director of Aftermarket Sales at Fitzgerald Auto Malls realize success:

Shrinking profit margins, increased competition...it's tough out there. Nobody knows this more than Fitzgerald Auto Malls Founder and CEO Jack Fitzgerald:

Last year, accessory champion Bill DeTellis sold $1.4 million in vehicle accessories over 11 months. He averaged over $830 per vehicle sold at Toyota of Braintree. As of July 2012, Bill is on track to hit his $2 million sales goal. He recently celebrated his best month yet with $183,958 in accessory sales. These numbers do not include revenue generated in service and parts! 

A beakdown in communication between departments can bear the greatest impact on CSI. Matt Coates and Tom Zeffiro discuss how Insignia helped to improve CSI and first time service conversions.

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“Here comes another HOT summer, you’ll probably want a remote start like the last customer”

Spare your customer the inconvenience of hopping onto those hot leather seats. A remote start will cool the car down in advance. What a valuable recommendation!

“Winters right around the corner, you’ll probably want a remote start like the last customer”

Spare your customer the inconvenience of freezing their butt off in the winter. A remote start will heat the car up in advance. Wow…this dealership really cares about me!

Offering vehicle personalization involves more than catalog software, it requires a process. Bill DeTellis, Accessories Manager discusses the important aspects of process at Toyota of Braintree.

Vehicle Personalization represents a substantial revenue source for Toyota of Braintree. Bill DeTellis, Accessories Manager and his team average $2M each year is accessory sales since 2012!

Chuck Patterson Toyota realizes the value add for the consumer in offering vehicle personalization at the point of sale. In addition to the warranty the customer is also able to include the accessories within thier financing option. And as discussed in another video, they really love the process!

"The warranty on the accessory is actually longer than if they [customer] bough it down the road."  "The customers like it, the sales people like it and of course the dealership likes it." Brad Marr, GSM

Most dealerships that have attempted to sell accessories without a process or standardized tool understand the risk quoting the wrong price or rate. The deal could fall through based upon false expectations, revenue lost due to incorrect data or even orders lost because it wasn't properly communicated between departments. Here how Insignia has helped Chuck Patterson Toyota overcome these obstacles.

"In the past you would have to run through the dealership to the parts department and service department to get pricing and find labor rates...with the Insignia System everything is at the click of a mouse." Brad Marr, GSM

CSI continues to be at the center stage for new car dealerships. Brad Marr, General Sales Manager and his team discuss just how much customers love the option of purchasing accessories at the point of sale using the Insignia's selling system.

"They seem to really love it. Especially if we give them control of the computer and they can start playing with it and begin personalizing their vehicle." Morgan England, Sales Consultant