The past 18 months in the COVID era have caused many dealerships to do a double-take over their businesses. How do you sell when no one can come into the store? What do you do if half your employees need to quarantine? And finally, how do you make money when chip shortages have made it difficult to get new vehicles on the lot?
Dealership Success Stories
Insignia Group
Recent Posts
Low Vehicle Inventory, Increased Sales: 2021 Auto Accessories Sales
Topics: Best Practice, accessory sales, low inventory
This Dealer Saw Huge Results in the First 6 Weeks!
Salt Lake Valley Dodge is the popular choice for customers looking to purchase a new Jeep, Dodge, Ram, Chrysler, or FIAT vehicle. They’ve been doing well with sales, and customers leave them great reviews such as: “Great smaller dealership...personal, friendly, willing to do business. Found them professional and most efficient. They certainly had the best deals. Would highly recommend them.” - Dennis Wright.
So what do you do when you have happy customers and a recognizable brand?
Topics: Customer Success
Smart Motors: Myth-buster and Master of Vehicle Personalization
All of Insignia's success stories begin with a challenge to the conventional objections to vehicle personalization. We often talk to stores who claim, "Selling accessories for our store will not work because we sell mostly cars." Smart Motors, in Madison, WI, quickly puts this objection to rest.
Topics: Accessory News, Toyota, Challenge Coin
Stateline Chrysler Jeep Dodge has implemented the Insignia process with a twist! By relocating a Parts Advisor in the showroom they acheived $54,087 in accessory orders for August ($784 per customer).
Download a PDF version of the Stateline interview here
Now set that BIG NUMBER aside because this story is not about the money. Stateline Chrysler Jeep Dodge is on pace to sell $750,000 annually, yet that only discloses the result. How did they go from $0 in May to $54K August and again, why is there a Parts Advisor in the showroom?
Topics: Stateline CJD
Offering vehicle personalization involves more than catalog software, it requires an order management system. John Hicks briefly discusses his teams success leveraging the order management tools within Insignia's selling system.
"Order processing, fulfillment and delivery is seamless between sales, parts and service."
Here more from Danielle Melley, Accessories Manager for Gwinnett Place Honda
Topics: Gwinnett Place Honda
Gwinnett Place Honda accessory sales up 78% over 2012
Gwinnett Place Honda, a Hendrick Automotive Group dealership located in the greater Atlanta GA area continues to increase per unit revenues through vehicle personalization year over year.
As a Vehicle Personalization team, Danielle and her partner Tametrice follow a proven process and present options to every customer. When comparing 2012 and 2013 year-to-date results (January thru July) the team has increased sales by 78% and profit by 74%. Gwinnett Place Honda leads their district in selling genuine Honda Accessories.
"Insignia makes the process allot quicker...and makes a huge difference to make them [customer] have a good experience."
Here more from John Hicks, Parts Manager for Gwinnett Place Honda
Topics: Gwinnett Place Honda
Offering vehicle personalization has helped Dave Mason and his team increase front end gross on vehicle sales by over $250. To improve the customer service experience Dave leverages a kiosk.
"We use the kiosk to assist the client in accessorizing their vehicle. It's a fun, interactive experience."
Topics: Cross Creek Subaru
Keeping great sales consultants, building team confidence and delivering as promised is ciritical as Bill Cash, Vice President of Fitzgerald Auto Malls explains:
Topics: Fitzgerald Auto Malls
F&I represents a substantial revenue source for any dealership. Scott Addison, Corporate F&I Manager of Fitzgerald Auto Malls found that accessory sales increases F&I profit:
Topics: Fitzgerald Auto Malls
Vehicle Personalization represents a substantial revenue source. Scott Ascher, Vehicle Sales Director of Fitzgerald Auto Malls found that accessory sales creates competition:
Topics: Fitzgerald Auto Malls