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Shrinking profit margins, increased competition...it's tough out there. Nobody knows this more than Fitzgerald Auto Malls Founder and CEO Jack Fitzgerald:
"Our business has changed alot over the years, and the most dramatic change is the loss of our discount. We used to get 25%, now we get somewhere around 1-4%"
Mr. Fitzgerald knows that successfully selling auto accessories is crucial to recovering lost this lost revenue, and he also recogizes the power of the Insignia system:
"I like Insignia, because they make it easy for the salesman to present the product to the customer...pictures are everything... they can tickle the keys on the computer and create the picture. Customers need to see that; it really is the difference between selling the stuff and letting the guy down the street get your business.
Jack Fitzgerald, CEO and Founder Fitzgerald Auto Malls
