Dealership Success Stories

Insignia Group

Recent Posts

Increasing front end gross selling accessories

Posted by Insignia Group on Aug 30, 2011 8:00:00 AM

Dealership retention, specifically quality sales consultants is a major expense. Recruiting, training and retaining talent is expensive. Structuring a compensation plan that enables sales consultants to share in the financial benefits of vehicle personalization drastically reduces this expense.

"Overall, we were doing no accessory sales before and now it's made a huge difference in the dealership and created a stream of revenue that was not there before." Brad Marr, GSM

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Topics: Chuck Patterson Toyota

Accountability is guaranteed through detailed reporting

Posted by Insignia Group on Aug 10, 2011 8:00:00 AM

F&I wait time is a CSI killer! By placing the accessory presentation process before F&I Chuck Patterson Toyota eliminates the "dead space' and creates a fun experience. This time is tracked and reported to hold sales consultants accountable.

"It goes right in with the flow from when you finish your deal before the F&I people are ready." Brad Marr, GSM

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Topics: Chuck Patterson Toyota