Dealership Success Stories

No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all.

There’s change in the air, and it’s been a long time coming. As the industry embraces the “customer experience over everything” approach, it’s increasingly evident the transformation has to come from within.

Evolution: (noun) The gradual development of something, especially from a simple to a more complex form.

Management at Morrie’s Minnetonka Subaru took the desire to add front end gross in their showroom and set it in motion. Starting with will, direction, and thorough training, the desire developed into a more complex form as a process unique to the store was realized. This Minnesota dealer is one to watch, as its success in accessory sales snowballs.

We talked with management about the birth of this process, and the impressive gains enjoyed over the last twelve months. A common theme emerged: the team is playing together. Comprehensive support for Vehicle Personalization laid a healthy foundation and allowed for continual, methodic growth that hasn’t slowed down.

Receptionist promoted to accessory manager.

Thirty dollars in increased per new vehicle retail.

Fourth out of ten dealers in a Subaru accessory challenge.

Increased sales in Subaru’s Care Connect program.

These are just the highlights of what’s happening at Brandon Tomes Subaru.