News and PR

Insignia Group

Recent Posts

Render Portal and API Integration

Posted by Insignia Group on Aug 14, 2024 11:43:14 AM

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Topics: Accessory News, Dealership

Introducing Render Portal!

Posted by Insignia Group on Aug 6, 2024 10:24:53 AM

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Topics: Accessory News, Dealership

Katzkin Leather, Inc. Partners With Insignia Group

Posted by Insignia Group on Jun 17, 2024 11:29:00 AM

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Topics: Accessory News, Accessories sales, Aftermarket, katzkin

Insignia Group 2024 Platform Release

Posted by Insignia Group on Feb 11, 2024 9:30:34 PM

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Topics: Accessory News, Customer Success, increase sales, Digital Retailing, Automotive

Insignia Group Announces New President

Posted by Insignia Group on Jan 31, 2024 3:04:50 PM

Insignia Group, LC, the leading provider of digital accessory-selling solutions for the automotive industry, announced today that it has hired Chris Selland as its new president. 

Selland is an expert in strategy and business development. He has more than 30 years of experience in leading and growing software and technology companies, both as an interim and fractional Chief Executive Officer (CEO) and Chief Strategy Officer (CSO). 

He will be responsible for leading Insignia Group's growth strategy, expanding its customer base, and driving innovation in its product portfolio.

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Topics: Accessory News, Customer Success, increase sales, Digital Retailing, Automotive

Subaru on an Impressive Uptick in Accessory Revenue Growth

Posted by Insignia Group on Oct 12, 2023 3:08:44 PM

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Topics: Dealership, tips, accessory sales, OEM

2022 Power User Winner Tom Dunford, on His Success Selling Accessories

Posted by Insignia Group on Mar 13, 2023 10:43:57 AM

Insignia Group announced the Power User Competition in Q1 of 2022. Salespeople from across the country were invited to sign up and participate—competing to be the top accessory salesperson of the year. Out of all the competitors across the nation, Tom Dunford won every quarter and the overall grand prize. 

Tom Dunford is a car sales veteran of 34 years and has spent his entire career at Rochester Chevrolet in Rochester, Minnesota.

On average, Dunford does $20-25k in accessory sales each month and says he’s sold as much as $50k in a month.

“My process is to sell accessories throughout the whole sale,” Dunford says. “People are spending all this money on a vehicle, and accessories are a simple way to dress it up. They’re excited about it, and they want you to show them how to do it.”

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Topics: Sales Best Practices, Presentation Tools, Increase Profits, Customer Success, Toyota, Vehicle Personalization, accessories, Showroom, staff, sales team, Best Practice, sans marcos toyota, San Marco

Wilde East Towne Honda Success Story

Posted by Insignia Group on Dec 15, 2022 11:13:16 AM

Prebuilt Packages Generate Consumer Interest

In Madison, Wisconsin, Wilde East Towne Honda has over $190k in accessory sales revenue. How do they do it? By following best practices of course! In the digital age, dealerships are finding it harder to push accessories when customers are shopping online. However, Insignia Group’s system makes it easier than ever to shop for accessories online and see how they’ll look on their new vehicle. 

Insignia Group had the pleasure of speaking with the general manager, Peter Bothe, about how his dealership acquired its accessory sales magic.

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Topics: Accessories System, Customer Success, Dealership, Honda

DealerOn and Insignia Group Transform the Sales Process

Posted by Insignia Group on Oct 7, 2022 11:49:16 AM

 

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Five Star Subaru of Grapevine Success Story

Posted by Insignia Group on Jul 8, 2022 2:59:36 PM

Setting Aside Time for Training Makes a Difference

Over the past year, Five Star Subaru of Grapevine, in Texas, has significantly boosted their accessory sales—a 154% increase to be exact! Five Star Subaru of Grapevine is one of our top accessory sales dealerships, and we were ecstatic to interview their parts manager, Kale Engelhardt to share how this dealership boosted its accessory sales.

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Topics: Accessories System, Customer Success, Dealership, Subaru