News and PR

Offering vehicle personalization involves more than catalog software, it requires an order management system. John Hicks briefly discusses his teams success leveraging the order management tools within Insignia's selling system.

"Order processing, fulfillment and delivery is seamless between sales, parts and service."

Here more from Danielle Melley, Accessories Manager for Gwinnett Place Honda

Gwinnett Place Honda, a Hendrick Automotive Group dealership located in the greater Atlanta GA area continues to increase per unit revenues through vehicle personalization year over year.

As a Vehicle Personalization team, Danielle and her partner Tametrice follow a proven process and present options to every customer. When comparing 2012 and 2013 year-to-date results (January thru July) the team has increased sales by 78% and profit by 74%. Gwinnett Place Honda leads their district in selling genuine Honda Accessories.

"Insignia makes the process allot quicker...and makes a huge difference to make them [customer] have a good experience."

Here more from John Hicks, Parts Manager for Gwinnett Place Honda