News and PR

Render Portal and API Integration

Posted by Insignia Group on Aug 14, 2024 11:43:14 AM

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Topics: Accessory News, Dealership

Introducing Render Portal!

Posted by Insignia Group on Aug 6, 2024 10:24:53 AM

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Topics: Accessory News, Dealership

Subaru on an Impressive Uptick in Accessory Revenue Growth

Posted by Insignia Group on Oct 12, 2023 3:08:44 PM

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Topics: Dealership, tips, accessory sales, OEM

Wilde East Towne Honda Success Story

Posted by Insignia Group on Dec 15, 2022 11:13:16 AM

Prebuilt Packages Generate Consumer Interest

In Madison, Wisconsin, Wilde East Towne Honda has over $190k in accessory sales revenue. How do they do it? By following best practices of course! In the digital age, dealerships are finding it harder to push accessories when customers are shopping online. However, Insignia Group’s system makes it easier than ever to shop for accessories online and see how they’ll look on their new vehicle. 

Insignia Group had the pleasure of speaking with the general manager, Peter Bothe, about how his dealership acquired its accessory sales magic.

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Topics: Accessories System, Customer Success, Dealership, Honda

Five Star Subaru of Grapevine Success Story

Posted by Insignia Group on Jul 8, 2022 2:59:36 PM

Setting Aside Time for Training Makes a Difference

Over the past year, Five Star Subaru of Grapevine, in Texas, has significantly boosted their accessory sales—a 154% increase to be exact! Five Star Subaru of Grapevine is one of our top accessory sales dealerships, and we were ecstatic to interview their parts manager, Kale Engelhardt to share how this dealership boosted its accessory sales.

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Topics: Accessories System, Customer Success, Dealership, Subaru

Superior Subaru of Houston Success Story

Posted by Insignia Group on May 31, 2022 10:48:38 AM

How Consistency Creates Cash Commission

Texas is typically known for its Alamo–did you know that it’s also known for its dealership success? Superior Subaru of Houston has an astounding accessory sales track record that makes other dealerships jealous. Superior Subaru has leveled up, from the previous year, with a whopping 72% increase in average monthly sales revenue. We spoke to sales manager Naser Maraghi from Superior Subaru to take a closer look at their accessory sales process. 

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Topics: Accessories System, Questions, Customer Success, Dealership, Subaru

Gillman Subaru Southwest Success Story: One Man Show

Posted by Insignia Group on Mar 29, 2022 4:28:14 PM

How an Accessory Manager Sells 70 Items A Month, Single-Handedly

In the heart of Texas there is a dealership that shines under the sun, with accessory sales sparkling brighter than their vehicle sales. Gillman Subaru Southwest in Houston, Texas, is a diamond in the rough with unmatched accessory sales. When you sell accessories, what is your method? Do you have one? Do you show your customer a list of the most popular items for that vehicle? Ask them their driving habits or daily routine? Gillman Subaru Southwest found their secret recipe to success—and after speaking to their accessory manager, Aldo Cortes—we were lucky enough to decipher it. Cortes has mastered his accessory sales process and we sat down for an interview with him to help others sell accessories just as effortlessly!

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Topics: Accessories System, Questions, Customer Success, Dealership, creative

Dodge of Burnsville's Dealership Accessory Sales Success

Posted by Insignia Group on Oct 29, 2021 2:53:09 PM

How They Sold Accessories with Low Inventory

In Burnsville, Minnesota there’s a CDJR store called Dodge of Burnsville and they’ve been with Insignia Group since November 2013; they have really upped their accessory sales process over the past few years, starting with signing up for the Everything Program (called Guided Program then) in January 2019.

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Topics: Process Training, Customer Success, Dealership, customers, creative

The Twin Cities: A $12 Million Leader in Vehicle Personalization

Posted by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.

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Topics: Sales Best Practices, Increase Profits, Toyota, Dealership, Jeep, Dodge, Chrysler, Ram, Jeff Belzer, Chevrolet, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, Rudy Luther, success, Accessories sales, tips, Insignia Group, increase sales, preload, building, midwest, Gross profit, morrie minnetonka subaru, customer experience, Inner Grove Toyota, Harry Brown's Chevrolet, Dodge of Burnsville

Tripled Sales Leads To Adventure Subaru's Graduation

Posted by Whitney Williams on Jul 24, 2019 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Customer Success, Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, brand loyalty, sales, Educate, Adventure Subaru, Best Practice, Graduate, graduation