News and PR

Today, Insignia Group is announcing ACE, a new accessory commerce infrastructure offering built for OEMs, digital retail platforms, and dealer technology providers. ACE formalizes more than 20 years of Insignia Group's automotive accessory data, fitment, and visualization expertise into a managed infrastructure layer that brings accessories directly into the vehicle buying journey.

At Coon Rapids CDJR in the Twin Cities, accessories are supported from the top down, driving over $87,000 of accessory sales in a single month.

Leading the charge is Kyle Johnson, accessory manager, who has spent the last four years building and perfecting a process that consistently delivers results.

In January 2026 alone, the store sold 155 used vehicles and 59 new, with roughly 70% of accessory volume tied to used vehicle sales. That mix is the product of a recent marketing push for pre-owned vehicles, targeting customers concerned with affordability.

Prebuilt Packages Generate Consumer Interest

In Madison, Wisconsin, Wilde East Towne Honda has over $190k in accessory sales revenue. How do they do it? By following best practices of course! In the digital age, dealerships are finding it harder to push accessories when customers are shopping online. However, Insignia Group’s system makes it easier than ever to shop for accessories online and see how they’ll look on their new vehicle. 

Insignia Group had the pleasure of speaking with the general manager, Peter Bothe, about how his dealership acquired its accessory sales magic.

Setting Aside Time for Training Makes a Difference

Over the past year, Five Star Subaru of Grapevine, in Texas, has significantly boosted its accessory sales—an increase of 154% increase, to be exact.  Five Star Subaru of Grapevine is one of our top accessory sales dealerships, and we were delighted to interview their parts manager, Kale Engelhardt, to share how this dealership boosted its accessory sales.

How Consistency Creates Cash Commission

Superior Subaru of Houston has an astounding accessory sales track record that has elevated the store above its competition.

Leveling up from the previous year, with a whopping 72% increase in average monthly sales revenue, annual accessory sales are expected to continue climbing. We spoke to sales manager Naser Maraghi to take a closer look at their accessory sales process. 

How an Accessory Manager Sells 70 Items A Month, Single-Handedly

In the heart of Texas there is a dealership that shines under the sun, with accessory sales sparkling brighter than their vehicle sales. Gillman Subaru Southwest in Houston, Texas, is a diamond in the rough with unmatched accessory sales. When you sell accessories, what is your method? Do you have one? Do you show your customer a list of the most popular items for that vehicle? Ask them their driving habits or daily routine? Gillman Subaru Southwest found their secret recipe to success—and after speaking to their accessory manager, Aldo Cortes—we were lucky enough to decipher it. Cortes has mastered his accessory sales process and we sat down for an interview with him to help others sell accessories just as effortlessly!