News and PR

We have all seen the empires built in a day: pop-up fads bringing mega success that are here today and gone tomorrow. The lure of getting rich quick can lead organization’s astray from taking the proper steps, like adequate preparation and training, before launching a new program.

Toyota of Braintree in Braintree, Massachusetts didn’t take the bait. From the beginning, the Toyota dealer committed to waylaying fast results and laying a solid foundation to build upon. Month over month, the dealer built their personalization program--and their labor hasn’t been in vain. Toyota of Braintree, the longest standing member of Insignia’s million dollar club, just marked their sixth year of over a million dollars in accessory sales in the showroom.

Last year, accessory champion Bill DeTellis sold $1.4 million in vehicle accessories over 11 months. He averaged over $830 per vehicle sold at Toyota of Braintree. As of July 2012, Bill is on track to hit his $2 million sales goal. He recently celebrated his best month yet with $183,958 in accessory sales. These numbers do not include revenue generated in service and parts! 

Offering vehicle personalization involves more than catalog software, it requires a process. Bill DeTellis, Accessories Manager discusses the important aspects of process at Toyota of Braintree.

Vehicle Personalization represents a substantial revenue source for Toyota of Braintree. Bill DeTellis, Accessories Manager and his team average $2M each year is accessory sales since 2012!