News and PR

Land Rover Knoxville: Skeptical Dealer Turned 2nd In The Nation

Posted by Whitney Williams on Oct 4, 2019 1:30:00 PM

Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first.

John continued to show GSM, Anthony Pellitier, the proven methods of presenting accessories at the point of sale, and eventually won his business. Beginning in April of this year, John and Anthony pursued adding gross profit to the front of the house together.

 

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Topics: Accessories System, Showroom, staff, sales, Best Practice, Accessories sales, Land Rover, Jaguar, increase sales, we-owe, Gross profit, profit, retailer, consulting, cash

Tripled Sales Leads To Adventure Subaru's Graduation

Posted by Whitney Williams on Jul 24, 2019 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Customer Success, Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, brand loyalty, sales, Educate, Adventure Subaru, Best Practice, Graduate, graduation

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

Posted by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a force to be reckoned with and every dealership would benefit from this kind of girl power in the showroom.

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Topics: Dealership, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, accessory program, Best Practice, success, Accessories sales, dealer, guided, profit, morrie minnetonka subaru

Accessories Front And Center At Minnesota Dodge Of Burnsville

Posted by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and Lakeville.  With years of service catering to the community, Dodge of Burnsville is committed to keeping the client happy—and will do whatever it takes to make sure that happens.

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Topics: Jeep, Dodge, Ram, Chevrolet, Showroom, staff, sales team, sales, Educate, customers, Best Practice, success, Accessories sales, increase sales, dealer, mopar, Gross profit, profit

JLR Charlotte Gets Creative To Motivate Staff

Posted by Whitney Williams on Jun 20, 2019 12:00:00 PM

It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most well-organized dealership has experienced a hiccup or two with new programs.

In fact, getting the sales team and all appropriate departments on board has been one of the dealership’s biggest hang-ups to getting involved in vehicle personalization regardless of brand or location. The good news is, it’s really a misconception needing to be debunked with a bit of creativity--and Jaguar Land Rover Charlotte took the initiative.

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Topics: Dealership, accessories, Showroom, staff, sales team, sales, Educate, JLR, success, Land Rover, Jaguar, dealer, profit, retailer

New Guided Client Selling Like A Veteran

Posted by Whitney Williams on May 21, 2019 9:00:00 AM

Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they make leaps and bounds in record time. Vehicle Personalization Expert, Kurt Daughtery, is the proud father and is already predicting this kid puts himself through college as we all stand in awe of the remarkable progress they’ve made in their first full month using the program.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Improve CSI, Service Conversions, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, salesman, dealer, mopar, guided

Midwest Jaguar Land Rover Dealer Comes Out Swinging

Posted by Whitney Williams on May 16, 2019 9:00:00 AM

Wisconsin’s Fields Jaguar Land Rover Waukesha came out of the gates swinging on accessory sales! Linking up with the Insignia team just a few short months ago in December, the entire dealership embraced the opportunity set before them with gusto.

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Topics: Dealership, staff, sales team, brand loyalty, sales, JLR, service, Accessories sales, tips, Land Rover, Jaguar, reatailers, salesman, building, dealer, midwest

Toyota Dealer Accessory Sales In High Gear In Twin Cities

Posted by Whitney Williams on Mar 27, 2019 11:40:00 AM

**While this success story is from 2019, it has been updated at the bottom with numbers for 2021!

The Twin Cities Carlson Toyota is kicking accessory sales into high gear with a strategy focusing on best practice tips. Carlson Toyota has been on Insignia Group’s Everything Plan accessory sales program since 2016. The program joins dealer and local Vehicle Personalization Expert in the quest for a sustainable, profitable personalization process that unfolds over a period of months, and is continually nurtured by our skilled consultants.

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Topics: Sales Best Practices, Customer Success, Toyota, Vehicle Personalization, Showroom, staff, sales team, sales, Educate, customers, success, service, tips, increase sales, carlson toyota

Unsung Heroes: OE Field Managers

Posted by Whitney Williams on Feb 6, 2019 1:00:00 PM

 It’s a proven fact that following Insignia’s best practice tips will add thousands, sometimes millions in gross profit to your dealership in a calendar year. Sometimes, however, the stars align and a beautiful ballet of synchronization between corporation and consultant produce a stage-worthy performance, far beyond what’s hoped for.

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Topics: Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, brand loyalty, sales, accessory program, JLR, F&I, Best Practice, success, Accessories sales, Insignia Group, Land Rover, Jaguar, reatailers, increase sales

5 reasons why Hyannis Toyota is a prime example of how accessory sales should work

Posted by Whitney Williams on Aug 17, 2018 11:30:00 AM

Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who would lead his people to automotive greatness with diligence and commitment.

This prophecy was (obviously) fulfilled in Bryan Scarpellini, General Manager, at Hyannis Toyota in Hyannis, Massachusetts. (Disclaimer: There is potential that a portion of this history lesson was fabricated.)

Working together with Insignia Vehicle Personalization Expert, Jason Ludwig, Hyannis Toyota quickly absorbed the passion for pizzazz and all things personalization were born.

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Topics: Accessories System, Word Tracks, Presentation Tools, Improve CSI, Reducing Turnover, Increase Profits, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, Best Practice, success, drive, relationships, Accessories sales, Hyannis Toyota, tips