News and PR
Subaru on an Impressive Uptick in Accessory Revenue Growth
Topics: Dealership, tips, accessory sales, OEM
The Twin Cities: A $12 Million Leader in Vehicle Personalization
Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.
Topics: Sales Best Practices, Increase Profits, Toyota, Dealership, Jeep, Dodge, Chrysler, Ram, Jeff Belzer, Chevrolet, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, Rudy Luther, success, Accessories sales, tips, Insignia Group, increase sales, preload, building, midwest, Gross profit, morrie minnetonka subaru, customer experience, Inner Grove Toyota, Harry Brown's Chevrolet, Dodge of Burnsville
Midwest Jaguar Land Rover Dealer Comes Out Swinging
Wisconsin’s Fields Jaguar Land Rover Waukesha came out of the gates swinging on accessory sales! Linking up with the Insignia team just a few short months ago in December, the entire dealership embraced the opportunity set before them with gusto.
Topics: Dealership, staff, sales team, brand loyalty, sales, JLR, service, Accessories sales, tips, Land Rover, Jaguar, reatailers, salesman, building, dealer, midwest
Fred Anderson Toyota Attracting Customers Nationwide
Topics: Customer Retention, Increase Profits, Marketing, Toyota, Dealership, Vehicle Personalization, accessories, sales team, brand loyalty, accessories installations, customers, drive, relationships, tips, creative, YouTube, fred anderson toyota, salesman, building
Toyota Dealer Accessory Sales In High Gear In Twin Cities
**While this success story is from 2019, it has been updated at the bottom with numbers for 2021!
The Twin Cities Carlson Toyota is kicking accessory sales into high gear with a strategy focusing on best practice tips. Carlson Toyota has been on Insignia Group’s Everything Plan accessory sales program since 2016. The program joins dealer and local Vehicle Personalization Expert in the quest for a sustainable, profitable personalization process that unfolds over a period of months, and is continually nurtured by our skilled consultants.
Topics: Sales Best Practices, Customer Success, Toyota, Vehicle Personalization, Showroom, staff, sales team, sales, Educate, customers, success, service, tips, increase sales, carlson toyota
5 reasons why Hyannis Toyota is a prime example of how accessory sales should work
Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who would lead his people to automotive greatness with diligence and commitment.
This prophecy was (obviously) fulfilled in Bryan Scarpellini, General Manager, at Hyannis Toyota in Hyannis, Massachusetts. (Disclaimer: There is potential that a portion of this history lesson was fabricated.)
Working together with Insignia Vehicle Personalization Expert, Jason Ludwig, Hyannis Toyota quickly absorbed the passion for pizzazz and all things personalization were born.
Topics: Accessories System, Word Tracks, Presentation Tools, Improve CSI, Reducing Turnover, Increase Profits, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, Best Practice, success, drive, relationships, Accessories sales, Hyannis Toyota, tips