News and PR

Accessory Sales Are up While New Car Sales Are Down In The Twin Cities

Posted by Insignia Group on Mar 3, 2026 11:29:16 AM

At Coon Rapids CDJR in the Twin Cities, accessories are supported from the top down, driving over $87,000 of accessory sales in a single month.

Leading the charge is Kyle Johnson, accessory manager, who has spent the last four years building and perfecting a process that consistently delivers results.

In January 2026 alone, the store sold 155 used vehicles and 59 new, with roughly 70% of accessory volume tied to used vehicle sales. That mix is the product of a recent marketing push for pre-owned vehicles, targeting customers concerned with affordability.

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Topics: Customer Success, Dealership, Accessories sales, general manager, sales manager