Next Up, Accessories Podcast
Rebecca is the Marketing Manager for ClassicCars.com, a site dedicated to bringing classic car buyers and sellers together on one digital marketplace. Tune in to find out how her car's failing suspension led her to buying aftermarket accessories, which ended up changing her life.
This is the first episode of Next Up, Accessories going live!
This episode was live-streamed on Insignia's Facebook page and Youtube channel. Today we are joined by Mike Marrazzo (Finance Director at East Hills Chevrolet of Freeport, NY), Melissa Clamor (Parts Manager at JLR Norwood of Norwood, MA), and Kevin Wanner (Service & Accessories Manager at Bommarito VW of St. Peters, MO).
On this episode of “Next Up, Accessories” we’ll teach you how to ace your next car sale. School is back in session and we have Eric Gonzalez here to help you learn some new skills by explaining his approach to Vehicle Personalization. Eric Gonzalez is a Sales Outfitter at LaFontaine Subaru for LaFontaine Automotive Group in Commerce Township, Michigan. Eric is no stranger to accessories. In one year, he sold over $58,000 worth of accessories! And you’ll never believe how he got started.
Imagine providing your customer with a premium luxury interior. Picture their smile and their eagerness to put their hands all over their new leather seats. Now picture your CSI score going up because of it. Katzkin is here to bring that vision to life.
Join Bill North, Regional Manager of Katzkin Leather, and our very own David Stringer in the newest episode of the Next Up, Accessories podcast.
Digital Retailing is aiming to be the future for every dealership. Customers now have the option to shop at home and stay in their PJs instead of going to the dealership. That might worry you, but it shouldn’t. Digital Retailing is another tool for you to make more money and happier customers (see what we did there).
Join Rudi Thun, COO of Roadster, and our very own David Stringer as they discuss the benefits Digital Retailing will bring you in your next sale.
We all know what VW stands for, but do you know what VP means? No, it's not Vice President, it’s Vehicle Personalization.
Do you sell cars? Want to make more money?
We team up with Closing Big’s Josh Letsis, an experienced automotive sales consultant. Josh and David as they share their tips on making your next sale the biggest yet!
Topics: Accessories System, Sales Best Practices, Customer Retention, Word Tracks, Service Conversions, Reducing Turnover, Increase Profits, Marketing, Questions, Dealership, Vehicle Personalization, accessories, staff, sales team, sales, Educate, customers, eCommerce, Best Practice, success, Accessories sales, creative, increase sales, Next Up Accessories, salesman, consulting
Insignia is proud to have YouTube superstar Toyota Jeff on our second episode! Hear how Jeff went from the everyday salesman to a YouTube phenomenon!
Topics: Customer Retention, Improve CSI, Reducing Turnover, Questions, Customer Success, Toyota, Dealership, Vehicle Personalization, Showroom, staff, sales team, brand loyalty, sales, customers, Accessories sales, tips, creative, increase sales, content, YouTube, Next Up Accessories, fred anderson toyota, dealer, guided, Gross profit, profit