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Topics: Customer Retention, Increase Profits, Marketing, Toyota, Dealership, Vehicle Personalization, accessories, sales team, brand loyalty, accessories installations, customers, drive, relationships, tips, creative, YouTube, fred anderson toyota, salesman, building
**While this success story is from 2019, it has been updated at the bottom with numbers for 2021!
The Twin Cities Carlson Toyota is kicking accessory sales into high gear with a strategy focusing on best practice tips. Carlson Toyota has been on Insignia Group’s Everything Plan accessory sales program since 2016. The program joins dealer and local Vehicle Personalization Expert in the quest for a sustainable, profitable personalization process that unfolds over a period of months, and is continually nurtured by our skilled consultants.
Topics: Sales Best Practices, Customer Success, Toyota, Vehicle Personalization, Showroom, staff, sales team, sales, Educate, customers, success, service, tips, increase sales, carlson toyota
Nashville, Tennessee--the city of expression. The city that gave us Carrie Underwood now gives us better, more beautiful Jags and Land Rovers that put your base model to shame. Imagine that. Shaming a Jaguar. We’ve seen it all, folks.
Country music, famous hot chicken, the Parthenon and the Tomato Art Festival are only a few of Nashville’s unique qualities that beckon you to get to know her. Whether it’s songwriting, street art, or painting a school bus hot pink and starting a tour business, Nashvillians are true individuals. Nashville Jaguar Land Rover cashed in on that fact.
Topics: Sales Best Practices, Presentation Tools, Increase Profits, Dealership, accessories, staff, sales team, Educate, JLR, Best Practice, Accessories sales, Land Rover, Jaguar, reatailers, increase sales
Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who would lead his people to automotive greatness with diligence and commitment.
This prophecy was (obviously) fulfilled in Bryan Scarpellini, General Manager, at Hyannis Toyota in Hyannis, Massachusetts. (Disclaimer: There is potential that a portion of this history lesson was fabricated.)
Working together with Insignia Vehicle Personalization Expert, Jason Ludwig, Hyannis Toyota quickly absorbed the passion for pizzazz and all things personalization were born.
Topics: Accessories System, Word Tracks, Presentation Tools, Improve CSI, Reducing Turnover, Increase Profits, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, Best Practice, success, drive, relationships, Accessories sales, Hyannis Toyota, tips
In the smallish town of Newark, Delaware, there is a seasoned salesmen relaxing on his day off, feet up, smile on his face, surrounded by grandiose feelings of success and stacks of crisp bills fastened with rubber bands.
Though the likelihood of fabrication in that description is high, Newark Toyota World’s Ken Steen is news you don’t want to miss. Ken is leading his dealership in total gross per unit already this year, which is really no surprise at all.
Images from www.newarktoyotaworld.com
Topics: Sales Best Practices, Customer Retention, Process Training, Toyota, Dealership, Vehicle Personalization, accessories, sales team, Educate
The lead singer gets all the glory.
But take away the drummer and bass guitarist and the whole act falls apart. Often it's the players in the background responsible for putting in the work that allows the star to shine. That’s the kind of dedication and execution taking place from the corner office at Adventure Subaru in Fayetteville, Arkansas.
Adventure Subaru joined up with Insignia in the summer of 2017. Prior to using a streamlined process and system, management described the dealership as “stumbling upon $20,000 in accessories each month.” General Manager Tim Hurd approached Insignia with the challenge to double their monthly vehicle personalization profit. Insignia’s local Vehicle Personalization Expert, Kurt Daughtery, knew there was one surefire way to achieve this goal--and it was going to require the drummer and the bass player to make it happen.
Topics: Sales Best Practices, Customer Success, Dealership, Subaru, Vehicle Personalization, Showroom, staff, sales team, Adventure Subaru
At Minnesota’s Rudy Luther family of dealerships you’ll find a family...really an actual family. Peppered across Luther’s two Toyota stores and a Chrysler store are stepfather, mother, and two sisters - all working in different facets with a common allegiance to the Luther brand.
That’s right--Luther Automotive presently employs the entire Cline family; a driven, passionate, [auto] enthusiastic group that any company would be fortunate to have. Toyota salesmen, Mark works alongside his wife and delivery coordinator Jennifer in Brookdale; while daughter Niki sells Chrysler's next door. Sister Amanda is just a skip away in Golden Valley personalizing Toyotas in the showroom.
Topics: Sales Best Practices, Toyota, Dealership, Vehicle Personalization, Showroom, staff, sales team, Rudy Luther
Just a few months back, Insignia launched Jaguar Land Rover-branded virtual configurators to take JLR’s vehicle personalization market to the next level. Brenda Fevrier,Vehicle Accessories Sales and Marketing Senior Specialist at Jaguar Land Rover predicted “this innovative system will make average stores great, and excellent stores outstanding at satisfying the needs of their customers first.”
Luxury brand dealers know the art of the customer experience well and recognize perfection as a moving target. That’s why JLR took digital personalization in the showroom and turned it into so much more.
Topics: Accessories System, Accessory News, Increase Profits, Dealership, accessories, Showroom, staff, sales team, Educate, JLR
No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all.
There’s change in the air, and it’s been a long time coming. As the industry embraces the “customer experience over everything” approach, it’s increasingly evident the transformation has to come from within.
If dealerships want their sales staff to create a “sit down and stay a while” atmosphere for their customers, we’ve got to hire and nurture a sales staff that will sit down and stay a while too.
Topics: Accessories System, Customer Retention, Improve CSI, Marketing, Customer Success, Dealership, Showroom, staff, sales team, sales, Educate
“This is absolutely a team effort,” says General Manager Bill Niemann, surrounded by his showroom staff and accessories team
Mark Miller Toyota of Salt Lake City, Utah, reached a milestone in 2016. For the first time in the duration of their accessory program, the dealership clocked over one million in accessory sales in the showroom. Reaching this level requires diligence, and as per norm, we were interested to find out the driving force in this store. As the entire sales team gathered for the presentation of the Insignia challenge coin, the inspiring support within this store proved itself evident as the foundation for success.
Topics: Increase Profits, Toyota, Dealership, Challenge Coin, accessories, sales team, Mark Miller Toyota
