Dealership Success Stories

Luther Automotive: Dynamic duo shares vision...and bloodline

Posted by Whitney Williams on Jan 16, 2018 9:00:00 AM

At Minnesota’s Rudy Luther family of dealerships you’ll find a family...really an actual family. Peppered across Luther’s two Toyota stores and a Chrysler store are stepfather, mother, and two sisters - all working in different facets with a common allegiance to the Luther brand.

That’s right--Luther Automotive presently employs the entire Cline family; a driven, passionate, [auto] enthusiastic group that any company would be fortunate to have. Toyota salesmen, Mark works alongside his wife and delivery coordinator Jennifer in Brookdale; while daughter Niki sells Chrysler's next door. Sister Amanda is just a skip away in Golden Valley personalizing Toyotas in the showroom.

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Topics: Sales Best Practices, Toyota, Dealership, Vehicle Personalization, Showroom, staff, sales team, Rudy Luther

Sonic dealership continues high-volume pace using accessories strategy

Posted by Whitney Williams on May 23, 2017 2:10:00 PM

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two million dollars in accessory sales for two years running.

General Sales Manager Sean Kramer reflects on the incredible accomplishments of Mountain States Toyota.

"We’ve seen tremendous growth in sales volume and accessory sales since implementing our Insignia process about two and a half years ago,” Kramer explains.

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Topics: Accessories System, Sales Best Practices, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Toyota, Dealership, Challenge Coin, Vehicle Personalization, accessories, Showroom, Mountain State, Sonic Dealership

Luther Brookdale Toyota: 'Be our guest...not our hostage'

Posted by Whitney Williams on May 2, 2017 10:59:07 AM

Step into the dealership showroom at Luther Brookdale Toyota, and you’ll be swept away with hospitality. Every car buyer will meet one of two personable, professional delivery coordinators. The delivery coordinator will get to know the customer more personally as the buyer enjoys a tour of the facility. The buyer gets familiar with the place to which he or she will return for service for years to come. By the time the customer is familiar with the entire store, he or she will be familiar with the tour guide, too. That comfort and relaxation translates right into the accessory presentation, tucked away in the quiet of the coordinator’s office.


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Topics: Accessories System, Sales Best Practices, Challenge Coin, Vehicle Personalization, accessories

75.9% of $185K in accessory sales came from 1 product!

Posted by Insignia Group on Mar 15, 2012 8:00:00 AM

“Here comes another HOT summer, you’ll probably want a remote start like the last customer”

Spare your customer the inconvenience of hopping onto those hot leather seats. A remote start will cool the car down in advance. What a valuable recommendation!

“Winters right around the corner, you’ll probably want a remote start like the last customer”

Spare your customer the inconvenience of freezing their butt off in the winter. A remote start will heat the car up in advance. Wow…this dealership really cares about me!

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Topics: Accessories System, Sales Best Practices, Increase Profits