How modern is your dealership? Are you presenting accessories with a digital solution or are you still using pen and paper? After customers are sold on their vehicle, they deserve the same modern customer experience to customize their vehicle. The accessory industry generates around $6.9 billion dollars, according to SEMA. While dealerships everywhere expected the pandemic to kill accessory sales, they actually soared, and exceeded the industry’s projections.
This case study revolves around Earnhardt CDJR and how they used Insignia Group's Accessory Sales System to increase their average yearly revenue from $100k to $400k, in one year, during an inventory shortage.
The problems they faced:
- Low revenue
- No way to sell online
- Paper catalogs
- The dealership needed to accept a new process
- Low inventory levels
- Download the case study to find out!