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Year after year, a handful of Insignia customers rise above the standard and process millions (with an “s”) of dollars in accessory sales through the Insignia system. Though our process is proven, it takes dedication and innovation on the dealer level to attain this level of success. As a company, we want to recognize the dealers that jumped all the way in to the idea of personalizing every vehicle in the showroom.

Stateline Chrysler Jeep Dodge has implemented the Insignia process with a twist! By relocating a Parts Advisor in the showroom they acheived $54,087 in accessory orders for August ($784 per customer).

Download a PDF version of the Stateline interview here

Now set that BIG NUMBER aside because this story is not about the money. Stateline Chrysler Jeep Dodge is on pace to sell $750,000 annually, yet that only discloses the result. How did they go from $0 in May to $54K August and again, why is there a Parts Advisor in the showroom?

Offering vehicle personalization involves more than catalog software, it requires an order management system. John Hicks briefly discusses his teams success leveraging the order management tools within Insignia's selling system.

"Order processing, fulfillment and delivery is seamless between sales, parts and service."

Here more from Danielle Melley, Accessories Manager for Gwinnett Place Honda

Gwinnett Place Honda, a Hendrick Automotive Group dealership located in the greater Atlanta GA area continues to increase per unit revenues through vehicle personalization year over year.

As a Vehicle Personalization team, Danielle and her partner Tametrice follow a proven process and present options to every customer. When comparing 2012 and 2013 year-to-date results (January thru July) the team has increased sales by 78% and profit by 74%. Gwinnett Place Honda leads their district in selling genuine Honda Accessories.

"Insignia makes the process allot quicker...and makes a huge difference to make them [customer] have a good experience."

Here more from John Hicks, Parts Manager for Gwinnett Place Honda

Offering vehicle personalization has helped Dave Mason and his team increase front end gross on vehicle sales by over $250. To improve the customer service experience Dave leverages a kiosk.

"We use the kiosk to assist the client in accessorizing their vehicle. It's a fun, interactive experience."

Keeping great sales consultants, building team confidence and delivering as promised is ciritical as Bill Cash, Vice President of Fitzgerald Auto Malls explains:

F&I represents a substantial revenue source for any dealership.  Scott Addison, Corporate F&I Manager of Fitzgerald Auto Malls found that accessory sales increases F&I profit:

Supporting well over a dozen locations with a consistent system and process helps Larry Branche, Director of Aftermarket Sales at Fitzgerald Auto Malls realize success:

Last year, accessory champion Bill DeTellis sold $1.4 million in vehicle accessories over 11 months. He averaged over $830 per vehicle sold at Toyota of Braintree. As of July 2012, Bill is on track to hit his $2 million sales goal. He recently celebrated his best month yet with $183,958 in accessory sales. These numbers do not include revenue generated in service and parts! 

A beakdown in communication between departments can bear the greatest impact on CSI. Matt Coates and Tom Zeffiro discuss how Insignia helped to improve CSI and first time service conversions.

Download a PDF version of this story.