Chuck Patterson Toyota realizes the value add for the consumer in offering vehicle personalization at the point of sale. In addition to the warranty the customer is also able to include the accessories within thier financing option. And as discussed in another video, they really love the process!
"The warranty on the accessory is actually longer than if they [customer] bough it down the road." "The customers like it, the sales people like it and of course the dealership likes it." Brad Marr, GSM