News and PR

“Customers want to be taken care of, and we want to give them that option here--all in one place,” says Cole Hawkins, accessories sales manager at Jeff Belzer’s Automotive.

As we delivered our first several 2016 Insignia Challenge Coins, a theme emerged: “all in one place.”

There is always room for improvement.

That is the attitude of the management of Sellers Subaru in Macomb, Michigan; especially knowing that customers are going to buy accessories from somewhere.

The Sellers team recognized personalization as a way to get their customers exactly what they want, while simultaneously adding value to the vehicle. Leading their zone, the dealership was content with their vehicle personalization process. That’s when the dealership was chosen to be part of Subaru’s Mid-West Regional pilot program with Insignia.

Receptionist promoted to accessory manager.

Thirty dollars in increased per new vehicle retail.

Fourth out of ten dealers in a Subaru accessory challenge.

Increased sales in Subaru’s Care Connect program.

These are just the highlights of what’s happening at Brandon Tomes Subaru.

Jeff Belzer's of Lakeville, Minnesota is building an enterprise in its showrooms. The dealership has three showrooms.  They sell Chevrolet, Kia and Chrysler, Dodge, Jeep, and Ram.  Belzer's has a fully loaded team of accessory sales consultants, car salesmen that support and complement the process, and a fully bloomed operation. Get used to hearing this dealership’s name.  Jeff Belzer's was a million dollar club member in 2015, and it is a multi-million jet setter in 2016.

Accessory Sales Manager Creed Medvec, Insignia President David Stringer, and Accessory Sales Manager Cole Hawkins

Sometimes you have to kiss a few frogs before you settle on the prince. Rudy Luther Toyota, of Golden Valley, MN, can attest to the difference in trying other accessory selling systems in comparison to the Insignia system. After settling in with Insignia, the dealership found this system fit its style and streamlined communication among departments. When they found their rhythm, the store personnel also found themselves in the million dollar club.

Often, prospective dealerships will ask us to provide a reference so they can get an unbiased opinion of our services. We take pride in referring top dealerships who use our system and processes with great success. Look no further than Toyota of Braintree in Braintree, MA who will surpass $10M in vehicle personalization sales using Insignia in 2016. 

It’s one thing to come out of the gate with a fresh idea and sell a million dollars in accessories in your show room. A million dollars is nothing to scoff at! No one would argue that’s a commendable achievement in the automotive industry. It’s another thing entirely to make the million dollar club two years in a row. Now we’ve developed a habit, Now we’re talking about a proven process and a team that’s dedicated to the goal.

Year after year, a handful of Insignia customers rise above the standard and process millions (with an “s”) of dollars in accessory sales through the Insignia system. Though our process is proven, it takes dedication and innovation on the dealer level to attain this level of success. As a company, we want to recognize the dealers that jumped all the way in to the idea of personalizing every vehicle in the showroom.