Last year, accessory champion Bill DeTellis sold $1.4 million in vehicle accessories over 11 months. He averaged over $830 per vehicle sold at Toyota of Braintree. As of July 2012, Bill is on track to hit his $2 million sales goal. He recently celebrated his best month yet with $183,958 in accessory sales. These numbers do not include revenue generated in service and parts!
If you're not selling vehicle personalization it's time to get on board...otherwise you're just moving metal.
Check out a recent post on Bill and how he used one accessory to achieve 75.9% penetration in accessory sales. If you’re looking for additional sales in the dealership, check out proven sales solutions from Insignia!