Bill Cash and $2M in accessories profit

Keeping great sales consultants, building team confidence and delivering as promised is ciritical as Bill Cash, Vice President of Fitzgerald Auto Malls explains:

"It's raised the confidence with sales associates because they know what the price is going to be, how it's going to impact their own incomve and that the service and parts department are going to be able to deliver exactly what they promised the customer."

Mr. Cash realizes that technology is only one aspect of the solution:

"What we've noticed is that when that process and technology are joined, introduced and trained correctly that us doesn't matter what brand it is...the process works."

Bill Cash, Vice President Fitzgerald Auto Malls

View the complete interview...