News

Insignia Group Is Driving Growth

Posted by Mike Pitkowicz on Jun 25, 2013 9:00:00 AM
Insignia is Driving Growth

A Rock Hill business is based on the idea that we all want our automobiles to be unique.

Insignia Group, housed in a former insurance building on Oakland Avenue near downtown, teaches auto dealers how to sell accessories, including aftermarket add-ons.  After a new car sale, buyers are encouraged to shop via desktop computers in the showrooms to personalize their automobiles.

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Accessories Sales Bolster Margins at Fitzgerald Auto Malls Dealerships

Posted by Mike Pitkowicz on Jun 10, 2013 8:00:00 AM

Champs Sell Accessories All Day; Every Day

The folks at Fitzgerald Auto Malls don't leave the sale of vehicle accessories to chance.

They leave it to the accessory champions: employees whose jobs it is to show every customer the factory and aftermarket accessories that are available to trick out, personalize and enhance the comfort and security of their new car or truck.

About half of Fitzgerald's 18 stores -- those that sell at least 200 new vehicles a month -- have accessory "champions" who sell accessories all day, all the time. Sales managers double as accessory champions at lower-volume stores.

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Toyota dealership exceeds $2.1m in 2012 vehicle accessory sales

Posted by Mike Pitkowicz on Jan 16, 2013 9:00:00 AM

ROCK HILL SC: January 16, 2013 - Toyota of Braintree, a new and used vehicles dealership serving the metro Boston region has achieved an industry milestone. According to Insignia Group, Toyota of Braintree is the nation’s “Accessories Sales Champion” when it comes to vehicle personalization in 2012. Executives of the dealership reported exceeding $2.1 Million in new vehicle accessory sales this year.

“Vehicle personalization is a natural evolution within the dealership, similar to the F&I department. The difference is in how the success requires commitment and efficient communication between sales, service and parts.  Combining the best process, training, software and most importantly people was critical in our success,” stated Greg Tufankjian, Owner.

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David Stringer Presents at Volkswagen's National Parts and Service Managers Meeting

Posted by Mike Pitkowicz on Jun 14, 2012 9:30:00 AM

ROCK HILL SC: June 14, 2012: Volkswagen of America, Inc. (“VWoA”) held its annual National Parts and Service Managers Meeting in Dallas, Texas on May 10th and 11th. Insignia Group President, David Stringer was invited to impart his expertise to the attendees on developing and maintaining a successful accessories profit center inside a dealership.

“VWoA was looking for an expert who is flexible and can work with our stakeholders in co-developing the curriculum to ensure industry best practices were integrated into the VW programs and processes”, said Robert Gal, Manager, Accessories Lifecycle for VWoA. “After a recommendation from SEMA, VW looked at Insignia Group and David Stringer. An interview and a quick read of David’s “Take Your Sales Manager Out to Lunch” article [Fixed Ops Magazine, August 2007], convinced us that Insignia Group was the best team to hire to deliver the content.”

The event was attended by Volkswagen dealer parts, service, and general managers  as well as VWoA field members from across the country. Stringer presented concepts and best practices such as achieving standardization, process adoption, and how to select an accessories champion. Parts and service managers received curriculums and best practices guidebooks to take back to their dealerships.

“It was a pleasure working with Robert and the Volkswagen team,” stated Stringer. “The message we prepared was well received by the more than 1300 attendees and I anticipate a steady growth in Volkswagen accessory sales. I am extremely impressed with Volkswagen’s commitment to selling accessories in their dealerships. They have a wide range of tools enabling them to start up and sustain an accessories profit center.”

 “David easily and quickly links processes, with real life examples of how the concepts have been implemented, and is able to credibly deliver what success looks like with Genuine Accessories and Dealerships,” Gal added.  The primary focus of the event was to educate and motivate dealer service and parts managers on the opportunities relative to selling accessories.

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David Stringer, President of Insignia Group, Named to “Forty Under 40” by Charlotte Business Journal

Posted by Mike Pitkowicz on Mar 8, 2012 1:30:00 PM

Rock Hill, SC - David Stringer, President of Insignia Group LLC has been recognized as one of Charlotte North Carolina’s most promising business leaders under the age of 40. Stringer was granted a coveted spot in the class of 2012 Charlotte Business Journal’s “Forty Under 40”. The annual list is comprised of forty people under the age of 40 who excel in business while making a difference in their community. It was his success as an automotive accessory sales management entrepreneur and his commitment to his community serving on the Rock Hill Economic Development Board that made him stand out from other nominees.

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Hyundai Motor America launches accessories sales program

Posted by Mike Pitkowicz on Jun 7, 2011 10:00:00 AM

Irvine, CA — June 7, 2011— Looking to capitalize on increasing vehicle sales and market share, Hyundai Motor America has announced the launch of an in-store accessories sales program to be facilitated through MOBIS Parts America and powered by Insignia Group, LC, the industry leader in accessories sales tools and training since 2002. The program will support dealership efforts to sell accessories during the vehicle purchase process.

The program provided by Insignia will feature a customized, web-based accessories system specific to each participating dealer. Key benefits of the program include:

  • Complete and timely accessories data
  • Dealer controlled profit margins through specific accessories pricing, including installation
  • Order management and process development through training
  • Sales and presentation training for sales departments
  • Customer interactive 360-degree vehicle configurators
  • Built-in performance reporting and tracking tools
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Insignia welcomes Mike Pitkowicz as Marketing Director

Posted by Mike Pitkowicz on Apr 12, 2011 10:00:00 AM

Insignia Group LC, the leading provider in SaaS (Software-as-a-Service) based automotive accessory sales and training solutions empowering increased dealership profits announces the hiring of Mike Pitkowicz as Director of Marketing. Pitkowicz complements the Insignia team with 20 years of software sales, marketing and management experience. Pitkowicz most recently served as the Director of Marketing at ePS, a SaaS based company providing e-catalog, e-procurement, e-fulfillment and e-payment solutions.

"Recent endorsements from Kia Motors America and Mobis Parts America have positioned Insignia for unprecedented growth over the next 24 months," states David Stringer, President of Insignia. "Mike's diverse experience, customer centric approach and results driven leadership will be key in increasing both market share and dealership success metrics," Stringer states.

This strategic hire represents a critical component to Insignia's plan to expand market share beyond the 22 automotive brands, and valuable Aftermarket Suppliers currently supported. "The 2011 growth projections and timing of the opportunity partnered with the management teams' passion were key factors in my decision", said Mike Pitkowicz. "In addition, Insignia will soon to launch its' 3rd generation interface providing greater opportunities to deliver a quality experience to the dealerships and their respective clients", Pitkowicz continues.

About Insignia: Insignia, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 8 years, facilitating over $200,000,000 in accessory sales. Insignia currently supports 22 brands and serves dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily.

Media Contact:
Mike Pitkowicz
Director of Marketing
Insignia Group, LC
153 South Oakland Ave.
Rock Hill, SC 29730
888.579.4458 ext:8621

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Mobis Parts America Capitalizes on Increased Accessories Sales

Posted by Mike Pitkowicz on Apr 12, 2011 9:00:00 AM

Strengthening customer retention while adding gross profit were key to decision

ROCK HILL, S.C., April 12, 2011 /PRNewswire/ -- Insignia Group, LLC, providers of the Insignia Accessories System, a SaaS (Software-as-a-Service) based solution was selected by Mobis Parts America (MPA) as a preferred technology partner for in-store accessory sales and training for Kia dealers in the United States.  The Insignia Accessories System includes a customized, web-based accessories sales system specific to each dealer.  "The personalized, in-store training was a primary component in our selection of Insignia," says Mike Knipe, Senior National Manager, Operations, MPA.

"We recognize the enormous potential for Kia dealers to sell accessories at the time the customer purchases their new vehicle," states Knipe, "The solution provides Kia dealers with the right tools to make presenting accessories an easy component of the purchase process."

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Insignia Announces Marketing Partnership with CIMA Systems

Posted by Mike Pitkowicz on Jul 21, 2009 8:41:00 AM

Rock Hill, SC — July 15, 2009 — Insignia Group, the leading provider of accessories sales and management innovations, announced today a new marketing partnership with CIMA Systems which will provide favorable pricing of CIMA products and services to Insignia affiliate dealerships.

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