Insignia redefines visual innovation launching 3,500+ vehicle configurators for the automotive industry

Posted by Insignia Group on Oct 27, 2015 10:11:58 AM

Vehicle personalization sales within the dealership driven by visual engagement and process

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Eastman Chemical leverages Insignia’s configurator technology for LLumar® brand

Posted by Insignia Group on Sep 29, 2015 11:00:00 AM

View window film on your vehicle, change the appearance and make it cool

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Snap-on Business Solutions and Insignia Group Form Strategic Partnership

Posted by Mike Pitkowicz on Nov 5, 2013 8:30:00 AM

Mutual focus on accessories sales solutions will boost bottom lines of automotive dealerships across the U.S.

ROCK HILL SC: November 5, 2013 – Insignia Group, leading providers of accessories sales systems and in-dealership process training, was selected by Snap-on Business Solutions (SBS), a division of Snap-on Incorporated, to enhance their marketplace offerings. SBS and Insignia will jointly promote the Insignia System going forward. SBS is also migrating several hundred Mopar EASy (Electronic Accessories System) customers to the Insignia system across the United States.

“We are excited to partner with Insignia,”SBS_Insignia_Partnership says Corey Roberts, Vice President of Global Parts and Service at Snap-on Business Solutions. “Our collaboration is bringing to market a best-in-class solution by combining Insignia’s focus on and expertise in all-makes accessory selling with Snap-on’s experience and leadership in dealership productivity and parts selling solutions.”

To complement Snap-on’s market-leading line of electronic parts catalog (EPC) solutions, including the new cross-brand EPC 5 platform, SBS and Insignia will integrate their systems to deliver the market’s first automated parts and accessories sales solution. Operating across vehicle brands, this new solution will strengthen both companies’ dealership accessories-focused product and service offerings.
“SBS expanded the vehicle personalization market with their EASy system,” says David Stringer, Insignia Group President. “SBS’s quality product and dedicated efforts moved dealerships to recognize a new revenue opportunity. Assisting our partner in satisfying the growing needs of their customer base is a privilege. Partnering with SBS, the industry-leading EPC service provider, is a strategic step in helping dealerships streamline the procurement-to-delivery process for both parts and accessories.”

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Insignia Group issued patent for configurator technology and process

Posted by Mike Pitkowicz on Oct 23, 2013 10:00:00 AM

ROCK HILL SC: October 23, 2013 – Insignia Group announced today the issuance of US Patent No. 8,566,714, which relates to Insignia’s development software and process for building visual assets on vehicles. Insignia’s invention supports the increasing demand within new car dealerships for presenting vehicle personalization [accessories] to customers at the point of car sale.

The patent is specific to Insignia’s process and development software for creating configurable assets to appear on a base product. The software invention establishes a repeatable process of associating the asset to the base model and sub-models. This dynamic method is delivered across many unique parts and vehicles concurrently.  The rapid application saves time, money and removes human error in managing catalog based data.

“Insignia is a leader and innovator in the vehicle personalization market space,” says David Stringer, president of Insignia. “Protecting our technology allows us to capitalize on our efforts and bring even greater innovation to our industry.”

Insignia Group services thousands of dealership personnel across its nationwide network of dealership affiliates. As released in January 2012, Toyota of Braintree exceeded $2.1 million dollars in accessory sales leveraging Insignia’s technology and services.  This represents the largest one-year sales volume of accessories on new cars in the 11 years of providing vehicle personalization software solutions and process training to dealerships.

“This achievement is a testament to our commitment in providing best-in-class technologies and services to our customers,” said Mr. Stringer. “Every process we establish has a customer included and it’s our customers which contribute to the continual growth in our product and services,” he said.

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Insignia Group's Kim Callahan Receives the 2013 AAIA Impact Award

Posted by Mike Pitkowicz on Sep 26, 2013 1:00:00 PM

BETHESDA, MD – September 26, 2013 – The Automotive Aftermarket Industry Association (AAIA) has announced the 2013 recipients of its Impact Award: Four for the Future, which annually honors four aftermarket professionals, age 40 or younger, who have made remarkable contributions within the aftermarket industry. The award was created in 2010, and is administered by the AAIA Marketing and Communications Committee on behalf of the association.AAIA Impact Award

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Insignia Group Aftermarket Manager, Kim Callahan Named NAPW Woman of the Year

Posted by Mike Pitkowicz on Jul 5, 2013 3:00:00 PM
Expertise: Consultant for Automotive Accessories
Hobbies: Travel, softball, horseback riding, and motorcycle riding.
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Insignia Group Is Driving Growth

Posted by Mike Pitkowicz on Jun 25, 2013 9:00:00 AM
Insignia is Driving Growth

A Rock Hill business is based on the idea that we all want our automobiles to be unique.

Insignia Group, housed in a former insurance building on Oakland Avenue near downtown, teaches auto dealers how to sell accessories, including aftermarket add-ons.  After a new car sale, buyers are encouraged to shop via desktop computers in the showrooms to personalize their automobiles.

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Accessories Sales Bolster Margins at Fitzgerald Auto Malls Dealerships

Posted by Mike Pitkowicz on Jun 10, 2013 8:00:00 AM

Champs Sell Accessories All Day; Every Day

The folks at Fitzgerald Auto Malls don't leave the sale of vehicle accessories to chance.

They leave it to the accessory champions: employees whose jobs it is to show every customer the factory and aftermarket accessories that are available to trick out, personalize and enhance the comfort and security of their new car or truck.

About half of Fitzgerald's 18 stores -- those that sell at least 200 new vehicles a month -- have accessory "champions" who sell accessories all day, all the time. Sales managers double as accessory champions at lower-volume stores.

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Toyota dealership exceeds $2.1m in 2012 vehicle accessory sales

Posted by Mike Pitkowicz on Jan 16, 2013 9:00:00 AM

ROCK HILL SC: January 16, 2013 - Toyota of Braintree, a new and used vehicles dealership serving the metro Boston region has achieved an industry milestone. According to Insignia Group, Toyota of Braintree is the nation’s “Accessories Sales Champion” when it comes to vehicle personalization in 2012. Executives of the dealership reported exceeding $2.1 Million in new vehicle accessory sales this year.

“Vehicle personalization is a natural evolution within the dealership, similar to the F&I department. The difference is in how the success requires commitment and efficient communication between sales, service and parts.  Combining the best process, training, software and most importantly people was critical in our success,” stated Greg Tufankjian, Owner.

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David Stringer Presents at Volkswagen's National Parts and Service Managers Meeting

Posted by Mike Pitkowicz on Jun 14, 2012 9:30:00 AM

ROCK HILL SC: June 14, 2012: Volkswagen of America, Inc. (“VWoA”) held its annual National Parts and Service Managers Meeting in Dallas, Texas on May 10th and 11th. Insignia Group President, David Stringer was invited to impart his expertise to the attendees on developing and maintaining a successful accessories profit center inside a dealership.

“VWoA was looking for an expert who is flexible and can work with our stakeholders in co-developing the curriculum to ensure industry best practices were integrated into the VW programs and processes”, said Robert Gal, Manager, Accessories Lifecycle for VWoA. “After a recommendation from SEMA, VW looked at Insignia Group and David Stringer. An interview and a quick read of David’s “Take Your Sales Manager Out to Lunch” article [Fixed Ops Magazine, August 2007], convinced us that Insignia Group was the best team to hire to deliver the content.”

The event was attended by Volkswagen dealer parts, service, and general managers  as well as VWoA field members from across the country. Stringer presented concepts and best practices such as achieving standardization, process adoption, and how to select an accessories champion. Parts and service managers received curriculums and best practices guidebooks to take back to their dealerships.

“It was a pleasure working with Robert and the Volkswagen team,” stated Stringer. “The message we prepared was well received by the more than 1300 attendees and I anticipate a steady growth in Volkswagen accessory sales. I am extremely impressed with Volkswagen’s commitment to selling accessories in their dealerships. They have a wide range of tools enabling them to start up and sustain an accessories profit center.”

 “David easily and quickly links processes, with real life examples of how the concepts have been implemented, and is able to credibly deliver what success looks like with Genuine Accessories and Dealerships,” Gal added.  The primary focus of the event was to educate and motivate dealer service and parts managers on the opportunities relative to selling accessories.

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