Mobis Parts America Capitalizes on Increased Accessories Sales

Posted by Mike Pitkowicz on Apr 12, 2011 9:00:00 AM

Strengthening customer retention while adding gross profit were key to decision

ROCK HILL, S.C., April 12, 2011 /PRNewswire/ -- Insignia Group, LLC, providers of the Insignia Accessories System, a SaaS (Software-as-a-Service) based solution was selected by Mobis Parts America (MPA) as a preferred technology partner for in-store accessory sales and training for Kia dealers in the United States.  The Insignia Accessories System includes a customized, web-based accessories sales system specific to each dealer.  "The personalized, in-store training was a primary component in our selection of Insignia," says Mike Knipe, Senior National Manager, Operations, MPA.

"We recognize the enormous potential for Kia dealers to sell accessories at the time the customer purchases their new vehicle," states Knipe, "The solution provides Kia dealers with the right tools to make presenting accessories an easy component of the purchase process."

"We are pleased to be the exclusive solution for Kia dealers," says David Stringer, President of Insignia. "Incorporating the professional presentation of accessories during the sales process has proven to increase profits, improve CSI scores and drive customer loyalty. Mobis Parts America recognizes the consumer's desire to personalize and, with this program, have made it that much easier for their dealers to create a lasting and profitable business segment within their dealerships."

About Kia Motors America:

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

About MOBIS Parts America:

Mobis Parts America, LLC, a subsidiary of Hyundai MOBIS based in Seoul, South Korea, operates six distribution centers in the United States as the exclusive supplier of Genuine OE Parts and Accessories to Kia Motors America and Hyundai Motors America.  MOBIS Parts America, LLC National Headquarters is located in Irvine, CA.

About Insignia:

Insignia, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 8 years, facilitating over $200,000,000 in accessory sales.  Insignia currently supports 22 brands and serves dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily.

Media Contact:
Mike Pitkowicz
Director of Marketing
Insignia Group, LC
153 South Oakland Ave.
Rock Hill, SC 29730