Irvine, CA — June 7, 2011— Looking to capitalize on increasing vehicle sales and market share, Hyundai Motor America has announced the launch of an in-store accessories sales program to be facilitated through MOBIS Parts America and powered by Insignia Group, LC, the industry leader in accessories sales tools and training since 2002. The program will support dealership efforts to sell accessories during the vehicle purchase process.
The program provided by Insignia will feature a customized, web-based accessories system specific to each participating dealer. Key benefits of the program include:
- Complete and timely accessories data
- Dealer controlled profit margins through specific accessories pricing, including installation
- Order management and process development through training
- Sales and presentation training for sales departments
- Customer interactive 360-degree vehicle configurators
- Built-in performance reporting and tracking tools
"We are pleased to be selected based on Insignia's overall value and market experience," says David Stringer, president of Insignia. "Incorporating the professional presentation of accessories during the sales process has proven to increase profits, improve CSI scores and drive long-term customer loyalty. Hyundai Motor America recognizes the consumer's desire to personalize and, with this program, have made it that much easier for their dealers to create a lasting and profitable business segment within their dealerships."
About MOBIS Parts America: MOBIS Parts America, LLC, a subsidiary of Hyundai MOBIS based in Seoul, South Korea, operates six distribution centers in the United States as the exclusive supplier of Genuine OE Parts and Accessories to Kia Motors America and Hyundai Motors America. MOBIS Parts America, LLC National Headquarters is located in Irvine, CA.
About Insignia: Insignia, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 8 years, facilitating over $200,000,000 in accessory sales. Insignia currently supports 22 brands and serves dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily.
Director of Marketing
Insignia Group, LC
153 South Oakland Ave.
Rock Hill, SC 29730