ROCK HILL SC: January 16, 2013 - Toyota of Braintree, a new and used vehicles dealership serving the metro Boston region has achieved an industry milestone. According to Insignia Group, Toyota of Braintree is the nation’s “Accessories Sales Champion” when it comes to vehicle personalization in 2012. Executives of the dealership reported exceeding $2.1 Million in new vehicle accessory sales this year.
“Vehicle personalization is a natural evolution within the dealership, similar to the F&I department. The difference is in how the success requires commitment and efficient communication between sales, service and parts. Combining the best process, training, software and most importantly people was critical in our success,” stated Greg Tufankjian, Owner.
“This is the largest one-year sales volume of accessories on new cars in our 10+ years of providing vehicle personalization software solutions and process training to dealerships,” states David Stringer, Insignia Group President. “The entire team at Insignia is extremely proud of the achievement by Toyota of Braintree and look forward to a new accessories sales record in 2013.”
As margins continue to shrink, dealerships recognize the need to expand product and service offerings. Vehicle personalization continues to represent a growing revenue segment for dealerships, complimenting current sales processes while satisfying a consumer driven need.
“Before we started the program, this dealership was doing about $10-$13,000 per month in accessory sales. In fact, the month before we started it was at $6,000 [December 2011],” Bill DeTelllis, Accessories Sales Manager. “Your [Insignia] support and in-store presence is a perfect example of a successful partnership.”
Insignia, also reported this week that Smart Motors of Madison, WI another new and used Toyota dealer achieved over $1.26 Million in new vehicle accessory sales for 2012. Both Toyota of Braintree and Smart Motors received Insignia’s Million Dollar Club award.