ROCK HILL SC: June 14, 2012: Volkswagen of America, Inc. (“VWoA”) held its annual National Parts and Service Managers Meeting in Dallas, Texas on May 10th and 11th. Insignia Group President, David Stringer was invited to impart his expertise to the attendees on developing and maintaining a successful accessories profit center inside a dealership.
“VWoA was looking for an expert who is flexible and can work with our stakeholders in co-developing the curriculum to ensure industry best practices were integrated into the VW programs and processes”, said Robert Gal, Manager, Accessories Lifecycle for VWoA. “After a recommendation from SEMA, VW looked at Insignia Group and David Stringer. An interview and a quick read of David’s “Take Your Sales Manager Out to Lunch” article [Fixed Ops Magazine, August 2007], convinced us that Insignia Group was the best team to hire to deliver the content.”
The event was attended by Volkswagen dealer parts, service, and general managers as well as VWoA field members from across the country. Stringer presented concepts and best practices such as achieving standardization, process adoption, and how to select an accessories champion. Parts and service managers received curriculums and best practices guidebooks to take back to their dealerships.
“It was a pleasure working with Robert and the Volkswagen team,” stated Stringer. “The message we prepared was well received by the more than 1300 attendees and I anticipate a steady growth in Volkswagen accessory sales. I am extremely impressed with Volkswagen’s commitment to selling accessories in their dealerships. They have a wide range of tools enabling them to start up and sustain an accessories profit center.”
“David easily and quickly links processes, with real life examples of how the concepts have been implemented, and is able to credibly deliver what success looks like with Genuine Accessories and Dealerships,” Gal added. The primary focus of the event was to educate and motivate dealer service and parts managers on the opportunities relative to selling accessories.