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Mike Pitkowicz

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Insignia welcomes Mike Pitkowicz as Marketing Director

Posted by Mike Pitkowicz on Apr 12, 2011 10:00:00 AM

Insignia Group LC, the leading provider in SaaS (Software-as-a-Service) based automotive accessory sales and training solutions empowering increased dealership profits announces the hiring of Mike Pitkowicz as Director of Marketing. Pitkowicz complements the Insignia team with 20 years of software sales, marketing and management experience. Pitkowicz most recently served as the Director of Marketing at ePS, a SaaS based company providing e-catalog, e-procurement, e-fulfillment and e-payment solutions.

"Recent endorsements from Kia Motors America and Mobis Parts America have positioned Insignia for unprecedented growth over the next 24 months," states David Stringer, President of Insignia. "Mike's diverse experience, customer centric approach and results driven leadership will be key in increasing both market share and dealership success metrics," Stringer states.

This strategic hire represents a critical component to Insignia's plan to expand market share beyond the 22 automotive brands, and valuable Aftermarket Suppliers currently supported. "The 2011 growth projections and timing of the opportunity partnered with the management teams' passion were key factors in my decision", said Mike Pitkowicz. "In addition, Insignia will soon to launch its' 3rd generation interface providing greater opportunities to deliver a quality experience to the dealerships and their respective clients", Pitkowicz continues.

About Insignia: Insignia, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 8 years, facilitating over $200,000,000 in accessory sales. Insignia currently supports 22 brands and serves dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily.

Media Contact:
Mike Pitkowicz
Director of Marketing
Insignia Group, LC
153 South Oakland Ave.
Rock Hill, SC 29730
888.579.4458 ext:8621

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Mobis Parts America Capitalizes on Increased Accessories Sales

Posted by Mike Pitkowicz on Apr 12, 2011 9:00:00 AM

Strengthening customer retention while adding gross profit were key to decision

ROCK HILL, S.C., April 12, 2011 /PRNewswire/ -- Insignia Group, LLC, providers of the Insignia Accessories System, a SaaS (Software-as-a-Service) based solution was selected by Mobis Parts America (MPA) as a preferred technology partner for in-store accessory sales and training for Kia dealers in the United States.  The Insignia Accessories System includes a customized, web-based accessories sales system specific to each dealer.  "The personalized, in-store training was a primary component in our selection of Insignia," says Mike Knipe, Senior National Manager, Operations, MPA.

"We recognize the enormous potential for Kia dealers to sell accessories at the time the customer purchases their new vehicle," states Knipe, "The solution provides Kia dealers with the right tools to make presenting accessories an easy component of the purchase process."

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Insignia Announces Marketing Partnership with CIMA Systems

Posted by Mike Pitkowicz on Jul 21, 2009 8:41:00 AM

Rock Hill, SC — July 15, 2009 — Insignia Group, the leading provider of accessories sales and management innovations, announced today a new marketing partnership with CIMA Systems which will provide favorable pricing of CIMA products and services to Insignia affiliate dealerships.

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