Industry Guide

2021 Top Subaru Accessories Sold

Posted by Insignia Group on Feb 3, 2022 12:54:44 PM

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so
don’t miss out on the opportunity to present them with options.

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2021 Top Mopar Accessories Sold

Posted by Insignia Group on Feb 3, 2022 12:51:35 PM

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so
don’t miss out on the opportunity to present them with options.

Read More

2021 Top Jaguar/Land Rover Accessories Sold

Posted by Insignia Group on Feb 3, 2022 12:42:56 PM

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

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2021 Top Honda Accessories Sold

Posted by Insignia Group on Feb 3, 2022 12:38:10 PM

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

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2021 Top GM Accessories Sold

Posted by Insignia Group on Feb 3, 2022 12:33:12 PM

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

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2021 Top Ford Accessories Sold

Posted by Insignia Group on Feb 3, 2022 12:29:15 PM

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so
don’t miss out on the opportunity to present them with options.

Read More

The Pandemic's Effect on Automotive Accessory Sales

Posted by Insignia Group on Nov 16, 2021 1:23:50 PM

The pandemic has affected many things in the auto industry like how you sell vehicles (30% of consumers buy vehicles solely online, now), how many vehicles are available for walk-ins, and processes your store uses to make sales. Similar to the Great Recession in 2009-2011, dealerships are trying to make the most out of a bad situation where volume sales aren't an option.

So, what are dealerships doing to make up for lost revenue? Accessories. Just as they did in 2009. Did your dealership kick it into gear like our customers did? See how our customers did in 2019, 2020, and 2021. The results might surprise you.

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8 Pro Secrets to Keeping Consistent Accessory Sales Success

Posted by Insignia Group on Aug 13, 2021 12:28:12 PM

It’s no secret an accessory sales program greatly increases revenue to all departments in a dealership. Yet many dealerships struggle to establish a process that yields consistent results. Insignia Group gives you the tools, consulting, and training to make you successful. Although, there is one key factor to success that only the dealership management team can provide: consistency.

How can you ensure your sales associates consistently make proper accessory presentations to every car buyer? They have the tools, the training, and you compensate them for sales. So why is your team “spotty” in success at this?

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The Secret to Customer Retention in Dealerships

Posted by Insignia Group on May 12, 2021 5:03:59 PM

Make no mistake: customer retention is a full-time job. The process of cultivating and maintaining loyal customers should be emphasized as highly as the sales process itself. There are many opportunities, between introduction and post-sale, to build a lasting relationship with a customer. So many of those opportunities involve Vehicle Personalization. From building rapport as you start at the trade, or inviting customers to relax between F&I, as well as offering a tune-up service six months later—accessories are integrated in all of it. This makes personalization the key to customer retention. 

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Convincing Your Boss to Adopt New Software: A Guide

Posted by Insignia Group on Mar 10, 2021 11:34:00 AM

Efficiency is a commodity valued by people and businesses alike. Finding software to make your job easier and improve your dealership is a value-added bonus (and possibly a career enhancer). As we all know, walking into your supervisor’s office with the intent of asking for money and changing processes
is intimidating. The anxiety associated with such meetings is enough to make some shy away from even pitching the idea to their boss altogether. So, we created a guide on how to talk to your boss about adding a new system to your store and becoming the hero the business needs.

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