Industry Guide

The pandemic has affected many things in the auto industry like how you sell vehicles (30% of consumers buy vehicles solely online, now), how many vehicles are available for walk-ins, and processes your store uses to make sales. Similar to the Great Recession in 2009-2011, dealerships are trying to make the most out of a bad situation where volume sales aren't an option.

So, what are dealerships doing to make up for lost revenue? Accessories. Just as they did in 2009. Did your dealership kick it into gear like our customers did? See how our customers did in 2019, 2020, and 2021. The results might surprise you.

It’s no secret an accessory sales program greatly increases revenue to all departments in a dealership. Yet many dealerships struggle to establish a process that yields consistent results. Insignia Group gives you the tools, consulting, and training to make you successful. Although, there is one key factor to success that only the dealership management team can provide: consistency.

How can you ensure your sales associates consistently make proper accessory presentations to every car buyer? They have the tools, the training, and you compensate them for sales. So why is your team “spotty” in success at this?

Make no mistake: customer retention is a full-time job. The process of cultivating and maintaining loyal customers should be emphasized as highly as the sales process itself. There are many opportunities, between introduction and post-sale, to build a lasting relationship with a customer. So many of those opportunities involve Vehicle Personalization. From building rapport as you start at the trade, or inviting customers to relax between F&I, as well as offering a tune-up service six months later—accessories are integrated in all of it. This makes personalization the key to customer retention. 

Efficiency is a commodity valued by people and businesses alike. Finding software to make your job easier and improve your dealership is a value-added bonus (and possibly a career enhancer). As we all know, walking into your supervisor’s office with the intent of asking for money and changing processes
is intimidating. The anxiety associated with such meetings is enough to make some shy away from even pitching the idea to their boss altogether. So, we created a guide on how to talk to your boss about adding a new system to your store and becoming the hero the business needs.

What's In This Report

2020 has come to an end and with it, we have a report about all the accessories that matter to your customers. Accessories might be an afterthought for some dealerships, or some know it’s important but
don’t think they have the time to work in accessory sales, and to those people, we say: you snooze, you lose.

What's In This Report

2020 has come to an end and with it, we have a report about all the accessories that matter to your customers. Accessories might be an afterthought for some dealerships, or some know it’s important but
don’t think they have the time to work in accessory sales, and to those people, we say: you snooze, you lose.

What's In This Report

2020 has come to an end and with it, we have a report about all the accessories that matter to your customers. Accessories might be an afterthought for some dealerships, or some know it’s important but
don’t think they have the time to work in accessory sales, and to those people, we say: you snooze, you lose.

What's In This Report

2020 has come to an end and with it, we have a report about all the accessories that matter to your customers. Accessories might be an afterthought for some dealerships, or some know it’s important but
don’t think they have the time to work in accessory sales, and to those people, we say: you snooze, you lose.

What's In This Report

2020 has come to an end and with it, we have a report about all the accessories that matter to your customers. Accessories might be an afterthought for some dealerships, or some know it’s important but
don’t think they have the time to work in accessory sales, and to those people, we say: you snooze, you lose.

What's In This Report

2020 has come to an end and with it, we have a report about all the accessories that matter to your customers. Accessories might be an afterthought for some dealerships, or some know it’s important but
don’t think they have the time to work in accessory sales, and to those people, we say: you snooze, you lose.