Industry Guide

For the average automotive marketing agency, car buyers can officially be categorized as online and in-person buyers. Thanks to digital retailing, the opportunity for a person to begin and end their entire buyer's journey without setting foot into a dealership is becoming more common. In 2020, 30% of the vehicles purchased were online!

So, Insignia Group decided to research what type of marketing is really pulling in the masses. Yes, vehicles are a necessity and won't truly dwindle in sales due to loss of demand, though who gets the bulk of that revenue is mainly determined by the marketing efforts put forth by OEs and their stores. 

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so
don’t miss out on the opportunity to present them with options.

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so
don’t miss out on the opportunity to present them with options.

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so
don’t miss out on the opportunity to present them with options.

The pandemic has affected many things in the auto industry like how you sell vehicles (30% of consumers buy vehicles solely online, now), how many vehicles are available for walk-ins, and processes your store uses to make sales. Similar to the Great Recession in 2009-2011, dealerships are trying to make the most out of a bad situation where volume sales aren't an option.

So, what are dealerships doing to make up for lost revenue? Accessories. Just as they did in 2009. Did your dealership kick it into gear like our customers did? See how our customers did in 2019, 2020, and 2021. The results might surprise you.