The Pandemic's Effect on Automotive Accessory Sales

Posted by Insignia Group on Nov 16, 2021 1:23:50 PM

The pandemic has affected many things in the auto industry like how you sell vehicles (30% of consumers buy vehicles solely online, now), how many vehicles are available for walk-ins, and processes your store uses to make sales. Similar to the Great Recession in 2009-2011, dealerships are trying to make the most out of a bad situation where volume sales aren't an option.

So, what are dealerships doing to make up for lost revenue? Accessories. Just as they did in 2009. Did your dealership kick it into gear like our customers did? See how our customers did in 2019, 2020, and 2021. The results might surprise you.

Insignia Group created a guide to help you achieve success whenever there is a management change, new salespeople, or when people get complacent.

You will learn:

  • Average sales revenue in 2019, 2020, and 2021.
  • Average number of orders in 2019, 2020, and 2021.
  • How much accessory sales fell in 2020.
  • What the recovery trajectory is for 2021 and beyond.
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