For the average automotive marketing agency, car buyers can officially be categorized as online and in-person buyers. Thanks to digital retailing, the opportunity for a person to begin and end their entire buyer's journey without setting foot into a dealership is becoming more common. In 2020, 30% of the vehicles purchased were online!
So, Insignia Group decided to research what type of marketing is really pulling in the masses. Yes, vehicles are a necessity and won't truly dwindle in sales due to loss of demand, though who gets the bulk of that revenue is mainly determined by the marketing efforts put forth by OEs and their stores.