Industry Guide

Insignia Group

Recent Posts

2022 Top General Motors Accessories Sold

Posted by Insignia Group on Jan 10, 2023 1:49:50 PM

As we wrap up 2022, we generated an accessories report to summarize which accessories sold best in 2022. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase them in-house or not, so don’t miss out on the opportunity to present them with options.

Read More

2022 Top Toyota Accessories Sold

Posted by Insignia Group on Jan 4, 2023 9:17:58 AM

As we wrap up 2022, we generated an accessories report to summarize which accessories sold best in 2022. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase them in-house or not, so don’t miss out on the opportunity to present them with options.

Read More

2022 Top Volkswagen Accessories Sold

Posted by Insignia Group on Jan 4, 2023 8:45:38 AM

As we wrap up 2022, we generated an accessories report to summarize which accessories sold best in 2022. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase them in-house or not, so don’t miss out on the opportunity to present them with options.

Read More

2022 Top Subaru Accessories Sold

Posted by Insignia Group on Jan 3, 2023 4:16:53 PM

As we wrap up 2022, we generated an accessories report to summarize which accessories sold best in 2022. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase them in-house or not, so don’t miss out on the opportunity to present them with options.

Read More

2022 Top Mazda Accessories Sold

Posted by Insignia Group on Jan 3, 2023 4:08:51 PM

As we wrap up 2022, we generated an accessories report to summarize which accessories sold best in 2022. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase them in-house or not, so don’t miss out on the opportunity to present them with options.

Read More

2022 Top Ford Accessories Sold

Posted by Insignia Group on Dec 23, 2022 11:50:41 AM

As we wrap up 2022, we generated an accessories report to summarize which accessories sold best in 2022. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase them in-house or not, so don’t miss out on the opportunity to present them with options.

Read More

2022 Top Honda Accessories Sold

Posted by Insignia Group on Dec 23, 2022 11:32:41 AM

As we wrap up 2022, we generated an accessories report to summarize which accessories sold best in 2022. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase them in-house or not, so don’t miss out on the opportunity to present them with options.

Read More

Guide to Digital Automotive Marketing

Posted by Insignia Group on Apr 22, 2022 9:32:13 AM

For the average automotive marketing agency, car buyers can officially be categorized as online and in-person buyers. Thanks to digital retailing, the opportunity for a person to begin and end their entire buyer's journey without setting foot into a dealership is becoming more common. In 2020, 30% of the vehicles purchased were online!

So, Insignia Group decided to research what type of marketing is really pulling in the masses. Yes, vehicles are a necessity and won't truly dwindle in sales due to loss of demand, though who gets the bulk of that revenue is mainly determined by the marketing efforts put forth by OEs and their stores. 

Read More

Topics: Marketing

2021 Top Volkswagen Accessories Sold

Posted by Insignia Group on Feb 3, 2022 1:00:07 PM

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

Read More

2021 Top Toyota Accessories Sold

Posted by Insignia Group on Feb 3, 2022 12:57:29 PM

As we wrap up 2021, we generated an accessories report to summarize which accessories sold best in 2021. While some dealerships view accessories as an afterthought, it’s proven time and time again to be highly profitable. Consumers are accessorizing their vehicles whether they purchase in house or not, so don’t miss out on the opportunity to present them with options.

Read More