Insignia redefines visual innovation launching 3,500+ vehicle configurators for the automotive industry

Posted by Insignia Group on Oct 27, 2015 10:11:58 AM

Vehicle personalization sales within the dealership driven by visual engagement and process

ROCK HILL SC: October 6, 2015 - Insignia Group LC, leading providers of accessory sales process consulting and vehicle personalization software launches 3,500+ vehicle configurators. Delivering a 3-dimensional user experience, prospective car buyers may visualize accessories on the vehicle, in the dealership. This latest software upgrade improves the vehicle presentation with enhanced sensitivity to lighting, perspective, body line shadowing, color selection, reflective glass, and the appearance of window film applications.

“Today’s new car dealerships are using Vehicle Personalization as a driver for customer satisfaction (CSI) through a better car buying experience,” says David Stringer, Insignia Group President. “We continue to invest and advance our visualization technology to make buying a car unique and fun.”

Concurrently, Insignia is redeploying enhanced accessory renderings for appearance on the vehicles. Supporting in excess of 87,000 unique parts that represent over 10.5 million unique applications, the Insignia patented configurator build technology enables unparalleled deployment efficiencies and quality, benefiting the Insignia customer.

“The new configurators allow for rapid application of parts [accessories] across both brand and model. Insignia is the first to deliver a scalable solution which is critical in supporting almost 2-dozen brands and over 1,000 new car dealerships.” says James Brooks, Insignia Group Vice President of User Experience. “Leveraging 3 dimensional model imaging for both the vehicle and configurable accessory delivers a consistent visual experience.”