Insignia Group LC, the leading provider of accessory sales process consulting and accessory sales software, announced today the launch of Volkswagen’s vehicle-to-accessory visual configurator on VWAccessorybuilder.com. The launch of the system coincides with the release of the all-new 2017 Volkswagen Golf Alltrack, and it will feature all Volkswagen vehicles by the end of 2016.
“The Alltrack is expected to be a highly accessorized vehicle,” says David Stringer, president of Insignia Group. “We are pleased to provide Volkswagen, its dealers and vehicle buyers, a new way to experience visually customizing their vehicles in the showroom and online.”
Insignia developed the vehicle-to-accessory visual configurator using Insignia’s software and patented process (US Patent No. 8,566,714). The system is fully mobile-responsive. The VWaccessoriesbuilder.com system will be provided to all Volkswagen dealers. It will feature specific pricing and installation information.
“Today’s vehicle buyers expect more engagement and experience with their new car purchase,” says Lou Lobsinger, Jr., accessories and performance manager, Al Serra Automotive. “The new VW accessories builder allows us to engage our customer with personalizing their vehicle to suit their lifestyle or tastes. This will be a key tool for our showroom experience.”
“Insignia is thrilled to be selected to support a new vehicle release in the US market by offering visual Vehicle Personalization in showrooms and online,” says Stringer. “The VWaccessoriesbuilder.com with Volkswagen marks a step forward in our technology and the innovations that we bring to the specialty equipment industry.”