The automotive accessory industry has been increasing in sales revenue every year and it now sits at about $46 billion in yearly revenue. As more vehicles are offered to the public and the ability to pick the vehicle that works for your lifestyle increases, so does the demand for accessories. Whether it’s a new or used vehicle, a closing rate of 53% exists for customers who are presented accessories while buying the vehicle.
Not only is the accessory revenue for dealerships skyrocketing, it’s expected by customers in the modern buying experience. Customers are looking for dealerships with automotive softwares, like digital retailing and digital parts catalogs, that create an enjoyable UX. Gone are the days where a dealership could get away with a Katzkin sample booklet and a wall in the back of the dealership with some rim options.
The Insignia Group Accessory Sales System provides all the tools needed for selling accessories to your customers through digital retailing and in-store.
Many dealerships think port-installed or dealer-installed accessories will remove the need for pitching accessories to customers.
That’s simply not true.
Would you rather make only $300 in profit from all-weather floor mats, window-tint, and remote start; or, make $500-$1200 through those accessories along with leather seats, bike rack, and body side moldings that the customer picked for themselves? We can guarantee the customer who picked their accessories is going to come back for installation and will tell their friends!
Over the years, Toyota stores have consistently increased their accessory revenue through the Insignia Group Accessory Sales System. Toyota stores increased accessory sales revenue by 22% from 2018 to 2019. The 2021 numbers project a 3% increase in pre-pandemic accessory revenue and sales per order revenue. Toyota stores are doing better than they were in 2019 with less inventory on the lots.
Customers are more likely to come back to your dealership for service appointments, and buy their next vehicle, when they can customize it to their taste. Pushing volume sales at a dealership decreases the focus on the revenue from service appointments, referrals, and accessory profits. Your sales teams will be happy, the parts quotas will be exceeded, F&I can increase warranty revenues, and your customers will leave great reviews.
The automotive industry expects dealerships to invest in automotive software to increase their sales. Why not get the low-hanging fruit of accessory sales from your customers and impress them with your modern shopping experiences? Insignia Group revolutionized the automotive accessory sales industry and our competitors can’t keep up! We’re so confident that you won’t find automotive software like ours, that we offer a 6-month guarantee*. You will double your accessory sales in 6 months or we’ll refund all subscription costs.
View our demo and call to get our software set up in your dealership today.
*Must be on the Everything Plan and meeting with consultants to receive the money-back guarantee.